Let’s assume you love cats and/or dogs. And you see an ad for The Humane Society of the United States (HSUS), on television or on the Internet (RCReader.com/y/hsus1). Do you get emotional over the sight of stray cats or dogs living in Dickensian squalor before being euthanized? And do you consider writing out a check to the national organization based on the work it does on behalf of those animals, consistently depicted in rescue shelters?
It’s an impulse you may want to reconsider.