DAVENPORT, IA–Waste Commission of Scott County has extended hours on Mondays in June, July and August at the Scott Area Landfill, 11555 - 110th Avenue, Davenport.

Summer hours for the Scott Area Landfill are:

• Mondays (June, July and August): 7:30 a.m. - 6 p.m.
• Tuesdays-Fridays: 7:30 a.m. - 3:30 p.m.
• Saturdays: 8 a.m. - Noon

The landfill is located west of Davenport on County Road Y-48, three miles south of Highway 61.

Waste Commission of Scott County is an inter-governmental agency whose mission is to provide environmentally sound and economically feasible solid waste management. For more information about the Commission, please call (563) 381-1300 or visit www.wastecom.com.

New Era Lutheran Church will hold its 12th Annual Quilt Show on July 12-13.  The show will feature quilts from local quilters and antique quilts.  Guests may view quilts on Friday, July 12, from 9 am-8 pm.  A lunch will be served from 11 am - 2 pm, and supper from 4:30-7 pm.  On Saturday, July 13, the quilt show will be open from 9 am-4 pm, with lunch served from 11 am-2 pm.  Ticket prices are $4.00 for the quilt show only and $8.00 for the quilt show and a meal.  The public is invited.

I was never a fan of the cocktail party-variety networking scene. I will never be one to dart around a room shoving business cards into people's hands. I prefer meaningful conversations with people, getting to know them and vice versa.

But social media networking? That's something different altogether. Done right, it's never a hit-and-run. Rather, it consists of building relationships over months and even years by sharing information - both professional and personal - through posts, comments and responding to questions in various online communities.

What's the return on investment, the ROI, for putting that kind of time into social media? Actually, it's called the RON - the "return on networking."

And for me, it's huge.

I've been on Facebook for five years; I also have Twitter, Google+ and LinkedIn accounts, among others. All totaled, I'm now approaching 100,000 friends, followers and connections. Those followers expose my name and message to their audiences every time they "like" one of my posts or share one of my links. Recently, someone re-tweeted something I'd shared on Twitter - he had 130,000 followers! That's a potential audience of 130,000 people I likely would have never reached otherwise.

Talk about exposure!

Who knows how many of those people may someday become my clients? Who cares? I'll still consider the exposure a good return on networking. Here's why.

The RON of social media isn't always tangible, not immediately, anyway. By establishing a continued presence online through regularly sharing content of use to my followers, I'm building my platform and my reputation as an expert. That grows in surprising ways - and it lives in surprising places.

A recent case in point: Late last year, I got a call from a prominent New York City hair stylist, the director of a salon in one of that city's premier department stores. He wanted to talk about some publicity needs and what my company could do to help him.

When I asked how he got my name, he explained he'd written some books over the years with a co-author, and she'd heard me at a speaking engagement.

Well, that made sense. Speaking at conferences is still a great way to get your name out while also building credibility.

But the next thing he said came as a complete surprise.

"So, then I contacted the corporate office (of the department store chain) and asked what PR agency they would recommend." And they recommended me and my company!

I don't know a soul in the corporate offices of that high-end retail chain. I can only guess they learned of me through social media.

Just being on Twitter or Google+ isn't enough, of course. You have to make a diligent effort to regularly post content that people find valuable, including links to informative articles, tips relevant to your topic, and/or informed insights on topics in the news.

You also have to "be a human," as our lead social media strategist, Jeni Hinojosa, likes to say. She and our other social media producers encourage clients to send photos when they go on vacation, celebrate milestones or engage in hobbies. Posting those photos with a comment adds a personal touch that allows followers to connect on a more emotional level.

Our social media producers also make sure clients' personalities shine in their posts, showing their sense of humor and letting followers in on the other things they care about, whether it's victims of a natural disaster or a favorite charity.

Interaction is equally important. Strive to respond to every comment or question posted on your networking sites. Interacting is engaging, and people who are engaged tend to be happy followers. The more you take part in conversations via comments and responses, the more lively and visible your presence becomes.

The RON includes increased traffic to your website; increased trust in your brand and what you're selling; and greater word of mouth than you could ever hope for by attending a cocktail party or even a speaking engagement.

About Marsha Friedman

Marsha Friedman is a 23-year veteran of the public relations industry. She is the CEO of EMSI Public Relations (www.emsincorporated.com), a national firm that provides PR strategy and publicity services to corporations, entertainers, authors and professional firms. Marsha is the author of Celebritize Yourself and she can also be heard weekly on her Blog Talk Radio Show, EMSI's PR Insider every Thursday at 3:00 PM EST. Follow her on Twitter: @marshafriedman.

Rehabbing right-hander Jake Westbrook tosses seven innings to pull Chiefs within one-half game of Quad Cities

PEORIA, Ill. (JUNE 9, 2013) - Right-hander Jake Westbrook pitched seven innings of one-run ball for the Peoria Chiefs, who also got the first two Midwest League home runs by first baseman Jeremy Schaffer in a 9-1 victory over the Quad Cities River Bandits Sunday night at Dozer Park.

Westbrook (1-0), the veteran on a rehab assignment for the St. Louis Cardinals, started by getting three groundouts on five pitches in the top of the first inning. The Chiefs then took the lead for good in the bottom of the inning. Shortstop Ildemaro Vargas reached first base when second baseman Brian Blasik bobbled a grounder, and second baseman Jacob Wilson and left fielder Jordan Walton followed with consecutive RBI doubles against right-hander Juan Minaya (0-1).

In his first Midwest League start, Minaya also allowed single runs in the third and fourth innings. Chiefs right fielder Breyvic Valera led off the third inning with a single, and after Wilson's second hit, Walton hit into a fielder's choice that brought home Valera. On Minaya's first pitch of the fourth inning, Schaffer launched a home run to the lawn beyond the left-center field fence for a 4-0 Peoria lead. It was the last of five hits against Minaya, who yielded three earned runs while striking out three batters in four innings.

Westbrook retired the first 14 batters and did not allow a ball to leave the infield until Blasik grounded a single through the hole between shortstop and third base with two outs in the fifth inning. River Bandits designated hitter Ariel Ovando followed with an opposite-field double over Walton in left field, scoring Blasik and extending Ovando's season-high hitting streak to seven games. But the Chiefs restored the lead to four runs in the bottom of the fifth inning against right-hander Jordan Jankowski. Wilson drew a two-out walk, Walton singled, and designated hitter Patrick Wisdom dropped a pop fly down the right field line to score Wilson and make it 5-1.

Westbrook allowed two more hits in the seventh inning, as first baseman Jesse Wierzbicki hit a leadoff single but was picked off at first base by Westbrook during the next batter. Quad Cities third baseman Rio Ruiz doubled to the right-field corner but was stranded at third base when Blasik grounded out to end the inning. Westbrook allowed four hits and no walks while striking out five batters. He got 14 groundouts and one foul popup to an infielder for the rest his outs.

Chiefs right-hander Thomas Lee allowed one hit and struck out three batters in two shutout innings, while the home team added four runs in the eighth inning against right-hander Richard Rodriguez, who allowed a home run by Schaffer and a two-run triple by Valera, who scored on a throwing error by Blasik to complete the four-run frame with a 9-1 Peoria lead.

Quad Cities is now three games behind second-place Beloit, which won both games of a doubleheader in Burlington Sunday. First-place Cedar Rapids is four games ahead of the River Bandits. After dropping a second straight game to seal its first road series loss in its last six, Quad Cities will try to avoid being swept on the road for the first time this season when they play at 7 p.m. Monday in Peoria. River Bandits right-hander Jamaine Cotton (1-2) is scheduled to face Chiefs and former River Bandits left-hander Hector Hernandez (2-2).