If you get spam emails, you've probably seen subject lines like this:

"Buy followers for cheap!"

"Look more legit - Twitter followers $2.99 per 1,000"

Boosting your following on social media for just a few bucks can be tempting. Popularity increases perceived value, so a large audience conveys clout and credibility. It's also an endorsement of you and your message by other individuals, businesses and entities using platforms such as Facebook and Twitter.

But paying for those followers can have the opposite effect. Cheap "followers" are often dummy accounts, overseas users (many businesses pay low-wage workers overseas to create fake accounts), and inactive accounts. And there are plenty of free online tools that can quickly tell you how much of an account's following is fake.

If you're a celebrity or politician, that can make for embarrassing headlines. If you're a business or individual trying to market yourself or build a brand, it can make you look downright untrustworthy.

On the biggest platforms, the money spent on followers will ultimately be wasted. Twitter and Facebook now routinely delete fake and inactive accounts. Those 40,000 Facebook "likes" you bought can disappear in a matter of days. And the sudden drop in numbers will alert any real followers you have that you've been artificially bulking up.

Fake followers also defeat the purpose of social media marketing: They're not real people who are going to spread your message and who might eventually do business with you. Their only value is in making it appear that you're popular.  Until you're not.

Don't succumb to the come-ons for cheap followers. Even if it's just a dollar, it's a dollar wasted - or worse.

If you've never bought followers, it's likely you have a few fakes and inactive accounts following you anyway. That's not your fault; they're out there and most people have some!

It's a good idea to periodically do some housecleaning and get rid of the accounts that aren't doing anything for you. Our in-house team of social media strategists at EMSI Public Relations shared their thoughts on how to do this for the largest platforms - Twitter and Facebook:

•  For Twitter, use free online tools to see what percentage of your followers are good accounts.
We use fakers.statuspeople.com to see what percentage of followers on an account is genuine, inactive or fake. If 80 percent or more of your following is good, you don't have to worry about appearing disreputable. And keep in mind, the tools that tell you how many fakes you have are neither foolproof nor entirely accurate.

That said, fake and inactive followers don't do you any good. Engaging users - having them respond to, retweet, favorite and "like" your content - is what helps create future customers.  Clean house by running your account through ManageFlitter.com.  This app identifies which of your followers are fake, among other details, and allows you to easily remove them.

•  Review those who have liked your Facebook page. Businesses, brands, artists and others using Facebook to interact for promotional purposes use pages specifically designated by Facebook for that purpose. People simply "like" your business page rather than submit a friend request as they do with personal pages. The number of likes you have indicates the number of followers you have. Again, since the value of the platform is getting people to engage by sharing and "liking" your content, it's better to have 500 engaged potential customers than 10,000 followers in India.

Review who's following you by going to the Admin Panel in the upper left-hand corner of your community page and clicking "see all likes." Go through the list - you may recognize names of regular customers or people who often "like" or comment on your content. Check the user profiles of the ones you don't know, or who look less than genuine, to decide if they're real people. The list gives you the option to remove anyone with the click of a button.

If you haven't purchased followers, cleaning house once in a while shouldn't be much of a chore.  Your reward will be having a higher percentage of engaged users who will actually help spread your message to other potential customers or clients.

About Marsha Friedman

Marsha Friedman is a 24-year veteran of the public relations industry. She is the CEO of EMSI Public Relations, a top public relations firm that provides PR and social media services to businesses, professional firms, entertainers and authors. Marsha is the author of Celebritize Yourself: The Three Step Method to Increase Your Visibility and Explode Your Business." Tune into her weekly Blog Talk Radio Show, EMSI's PR Insider every Thursday at 3 p.m. EST. Follow her on Twitter: @marshafriedman

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Washington, D.C. - Congressman Dave Loebsack released the following statement today after House Republicans, led by Rep. Paul Ryan, passed their misguided budget for Fiscal Year 2015.

"As someone who was raised in poverty, I know all too well about sitting around the kitchen table and having to make tough decisions. And it is even more difficult when you are setting the budget for the entire nation. But when you are sitting at your kitchen table the last items you cut are medical and prescription costs, education expenses, and the grocery bill. Unfortunately the Ryan Budget makes those cuts first by ending the Medicare guarantee as we know it, slashing Pell Grants, increasing out of pocket costs for seniors who purchase prescription drugs by reopening the donut hole, and eliminating small business tax breaks. Pulling the rug out from under seniors, students, working families, women and small business owners, while giving tax breaks to millionaires, is not the way to address the unsustainable deficit that our nation faces.

"I hear from folks every weekend when I am back in Iowa about how dysfunctional Congress is and the need to quit all the political posturing so we can actually focus on growing the economy and creating jobs. I could not agree more. At a time when so many people are still struggling, now is not the time to go after those who can least afford it. Americans deserve a budget that works for everyone, not just the wealthy and connected."

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Estate Planner Shares Tips for Avoiding a 2008-style Disaster during the 'Distribution' Years

After the 2008 economic meltdown, when the stock market fell 37 percent, veteran financial advisor Curt Whipple says he met with clients from outside financial institutions who'd lost 50 to 60 percent of their portfolio in a single year.

"Almost no one foresaw what happened that year, and I doubt very much that many will foresee a collapse if it happens again," says Whipple, a Certified Wealth Strategist, Certified Estate Planner and CEO of C. Curtis Financial Group.

"Regardless, there are eight indicators that you can focus on that will help you identify whether or not you're taking too much risk in your portfolio and if your retirement plan is in danger."

Whipple, who recently published "Retiree Lifeline! How to Get Government Out of Your Pocket," (www.ccurtisfinancial.com), a retirement planning guide, reviews the six danger signs from 2008 to watch out for in 2014.

• You either looked at your accounts every day OR you wouldn't look at them at all. In 2008, people couldn't believe what was happening to their portfolios. They looked at their account every day - an exercise in masochism - as their advisors told them either, "just hang in there," or reminded them that the market is a long-term investment that cyclically rises and falls. That advice led them to stop looking at their accounts, which was as bad as looking at them every day, as their advisor told them to just hold on.

• You lost more than 15 to 20 percent of your investments' value in 2008. That indicates you had too many risky investments. It's important to know what level of risk you're comfortable with - generally speaking, the younger you are, the riskier you can be. However, risk is also a personal decision. Make sure you and your advisor are on the same page regarding risk tolerance. That will require your advisor taking the time to explain your investments and how they're diversified.

• Your broker or financial advisor fails to call you regularly. You should get a call every quarter from your advisor to review and discuss your account. The only time this should not be the case is if you specifically request to be contacted less frequently.

• Your portfolio is tied mostly to Wall Street or stocks, bonds and mutual funds. If each investment you have is one or all of the above, then your investments are not truly diversified. In addition to those investments, you should consider alternative investments like Real Estate Trusts (REITS), and your accounts should feature some kind of guarantee.

• You depend on your bond portfolio to protect you in hard times. We are living in a new financial era; bonds now have an inverse relationship to interest rates, which are so low now that they will invariably increase in the future. As interest rates rise, bonds will decline in value. That's why using bonds as your only alternative to a falling market is a dangerous idea.

• You excessively worry about money. Your fear may be based in reality if you have a number of risky investments; if you really don't understand what you are invested in; or if you don't have a clear plan to achieve your financial objectives.

About Curt Whipple, CWS, CEP

Curt Whipple is the author of "Retiree Lifeline! How to Get Government Out of Your Pocket," (www.ccurtisfinancial.com). A Certified Wealth Strategist (CWS) and Certified Estate Planner (CEP), he is Chief Managing Partner at the C. Curtis Financial Group, which he formed in 1986. Since then, Curtis Financial Group has counseled and advised individuals and corporations on their financial goals and decisions. Whipple is a nationally recognized speaker.

SPRINGFIELD - April 8, 2014. Lt. Governor Sheila Simon today issued the following statement recognizing Equal Pay Day and efforts to create pay equity in Illinois.

"Women are shattering glass ceilings, running billion dollar companies and holding some of the highest elected offices in the country, yet a truly unfair pay gap still exists. A recently released report by the American Association of University Women found women working full time in the United States typically were paid just 77 percent of what men were paid. It's time for a change.

"Over 50 years ago, President John F. Kennedy signed the Equal Pay Act of 1963 in an effort to end wage disparity based on gender. We have come a long way, but we still have a very long way to go. Our daughters and granddaughters should be paid the same as our sons and grandsons.

"Equal Pay Day was created as a public awareness event to illustrate the gap between men's and women's wages. April 8 represents the day when women's earnings finally catch up to men's from the previous year.

"With women making up 55 percent of the nation's minimum wage workers, increasing the minimum wage can help reduce the pay gap. I am supporting Senate Bill 68 to raise the minimum wage to $10.65 over the next three years to create opportunities, encourage pay equity and stimulate our state's economy."

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Wage Gap Still Exists Between Women and Men in the Workplace

CHICAGO - Governor Pat Quinn today joined local elected officials to recognize Equal Pay Day and raise awareness of the disparity that remains between workplace earnings among women and men. This date, proclaimed by the Governor and designated by the Illinois General Assembly, marks how far into the current year a woman must work, on average, to earn as much as a man earned the previous year. Today's observance is part of Governor Quinn's agenda to drive economic growth and ensure that all Illinois workers are treated fairly.

"If someone does the same work, they should earn the same pay," Governor Quinn said. "Yet here we are in 2014 - 51 years after President Kennedy signed the Equal Pay Act - and women on average still don't earn as much as their male counterparts in the workplace. We won't be satisfied until all workers are equally compensated for the same work, regardless of their gender. When women succeed, our economy grows."

According to the Bureau of Labor Statistics, Illinois women still earn just 78 cents of every dollar earned by Illinois men based on the median weekly earnings of full-time workers. The Illinois Department of Labor (IDOL) enforces the Illinois Equal Pay Act, which was enacted to help close the wage gap between men and women.  IDOL has successfully recovered hundreds of thousands of dollars in back wages for women who were paid less than their male co-workers for doing the same work, which is prohibited under the Act.

"Our Department has helped Illinois workers recover wages they lost as a result of gender-based pay discrimination," IDOL Director Joseph Costigan said. "Through rigorous enforcement, we will continue to ensure fair pay in the workplace."

Since the law went into effect in 2004, the Department has received 709 complaints and of the investigations completed to date, has recovered more than $690,000 in back wages for workers who did not receive equal pay for equal work.

Illinois' Equal Pay Act prohibits employers with four or more employees from paying unequal wages to men and women doing the same or substantially similar work, requiring equal skill, effort, responsibility and under similar working conditions. The law protects both men and women and any individual who files an equal pay complaint is protected under the Act from harassment or retaliation. If an employer is found guilty of pay discrimination, they will be required to make up the wage difference to the employee and may be subject to pay legal costs and civil fines of up to $2,500 per violation.

Today's Equal Pay Day observance is the latest in Governor Quinn's drive to protect and empower women in Illinois. The Governor's actions to support women and equal rights include :

  • Fought for and signed a law amending the Equal Pay Act to give victims of underpayment more time to address their claims.
  • Launched the innovative Birth to Five Initiative in his 2014 State of the State address to expand access to prenatal care; early care and learning opportunities for every child; and strong parent support.
  • Leading the charge to increase the state's minimum wage to at least $10 per hour - six in ten minimum wage workers in Illinois are female.
  • In his 2014 State of the State address, proposed a minimum of two days of earned sick leave per year for 2.5 million Illinois workers, 78 percent of whom are women, who have no sick leave.
  • Launched the first ever Women Owned Business Symposium.

For more information on Illinois' Equal Pay Act or to file a complaint, call the Illinois Department of Labor's Equal Pay hotline at 1-866-EPA-IDOL. Complaint forms are also available to download on the Department's website: Labor.Illinois.gov.

 

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Leaders spoke about importance of Fair Tax for social justice, delivered letter insisting an end to IPI's "misinformation campaign" against the Fair Tax

 

Springfield, IL - Hundreds of religious leaders from around the state marched on the offices of the Illinois Policy Institute (IPI) in Springfield.  The group called on the organization - funded by the wealthiest corporate special interests in America - to stop their false attacks on a Fair Tax, and to let the citizens of Illinois make the decision for themselves about a Fair Tax on the November ballot.

"The Illinois Policy Institute is being dishonest when they claim a Fair Tax is anything besides a tax cut for the overwhelming majority of Illinoisans.  The smoke and mirrors about future rates if we drove off the fiscal cliff are designed to confuse and scare voters, all in an effort to protect an unjust status quo," said Rev. Jason Coulter of Ravenswood United Church of Christ.

Documents exposed in a December news report revealed that the Illinois Policy Institute has been serving as a conduit for the national State Policy Network, a group financed by America's wealthiest corporate interests, including billionaires David and Charles Koch. The documents revealed funding to IPI from the group as earmarked for the purpose of making a Fair Tax "politically toxic" to Illinois voters.

"We, the citizens of Illinois, should decide tax and budget policy, not lobbyists and lawmakers backed by the wealthiest corporate special interests in America," said Rev. Coulter.

The Illinois Policy Institute is responsible for many false attacks on the Fair Tax, including claims it would raise taxes on low- and middle-income families?claims which have been thoroughly debunked.  The truth is that a Fair Tax - implemented with a rate structure proposed by the Fair Tax Act's chief sponsor, Sen. Don Harmon - would cut taxes for 94% of Illinois residents, including everyone making up to $205,000.

Today's attendees emphasized that tax relief for the overwhelming number of Illinois families and the protection of vital public priorities were both vitally important to the success of their communities.

"I can't possibly pay any more taxes than I already do, and we won't stand for any more cuts to my kids' schools.  Enough is enough!" said Tammy Jordan of Shiloh Baptist Church of Waukegan.

"As a home healthcare worker, people's lives depend on my care.  If there are any more cuts to the budget, I'm afraid what will happen to those seniors," said Monique Cooper of the First Baptist Congregational Church of Chicago.

Rev. Coulter noted the unfairness of Illinois' current tax and budget system that requires low and middle income families to pay a tax rate that is two to three times more than that of the very rich, factoring all state and local taxes paid.

"This is backwards.  Our faith calls us to fight for a Fair Tax because we believe in a community where everyone pays their fair share.  Jesus said, 'to whom much is given, much is required.'"

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DES MOINES, IA (04/08/2014)(readMedia)-- State Treasurer Michael L. Fitzgerald is encouraging Iowans to make the most of their tax refunds this year by investing in College Savings Iowa. "Much like the April 15 deadline for taxes, the time to save for college is over before you know it," said Fitzgerald. "Put your refund to good use and start saving for a loved one's future educational needs today. By starting early, saving a little at a time and making smart investment choices, families can make their savings work for them."

College Savings Iowa is designed to provide families a tax-advantaged way to save money for their children's higher education. It only takes $25 to open an account, and anyone - parents, grandparents, friends and relatives - can invest in College Savings Iowa on behalf of a child. Participants who are Iowa taxpayers can deduct contributions up to $3,098 per beneficiary from their 2014 adjusted gross income, and there are no income or residency restrictions.* Earnings grow tax free and investors can withdraw their investment federally and Iowa state tax-free to pay for qualified higher education expenses including tuition, books, supplies and certain room and board costs at any eligible college, university, community college or accredited technical training school in the United States or abroad.**

Saving for a child's education is always a smart investment, and College Savings Iowa is there to help. To learn more about College Savings Iowa or to open an account, please visit collegesavingsiowa.com or call 1-888-672-9116.

*Adjusted annually for inflation. If withdrawals are not qualified, the deductions must be added back to Iowa taxable income.

**Earnings on non-qualified withdrawals may be subject to federal income tax and a 10% federal penalty tax, as well as state income taxes. The availability of tax or other benefits may be contingent on meeting other requirements.

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Investment returns are not guaranteed and you could lose money by investing in the plan. Participants assume all investment risks as well as responsibility for any federal and state tax consequences. If you are not an Iowa taxpayer, consider before investing whether your or the designated beneficiary's home state offers any state tax or other benefits that are only available for investments in such state's qualified tuition program.

For more information about the College Savings Iowa 529 Plan, call 888-672-9116 or visit www.collegesavingsiowa.com to obtain a Program Description. Investment objectives, risks, charges, expenses, and other important information are included in the Program Description; read and consider it carefully before investing.

College Savings Iowa is an Iowa trust sponsored by the Iowa State Treasurer's Office. The Treasurer of the State of Iowa sponsors and is responsible for overseeing the administration of the College Savings Iowa 529 Plan. The Vanguard Group, Inc., serves as Investment Manager and Vanguard Marketing Corporation, an affiliate of The Vanguard Group, Inc., assists the Treasurer with marketing and distributing the Plan. Upromise Investment Advisors, LLC, provides records administration services. The Plan's portfolios, although they invest in Vanguard mutual funds, are not mutual funds.

On April 10, six local businesses and three high school seniors will be honored for their integrity at the Better Business Bureau Annual Integrity Awards luncheon. The Integrity Awards were established in 1993 to recognize those firms whose business practices and related activities exemplify the Better Business Bureau's mission, "To be the leader in advancing marketplace trust."  To date, more than 70 local businesses have been honored by the Better Business Bureau. Photo opportunities will be available beginning at 11:15 am. The following businesses will be honored for their integrity:
  • Bush Construction Company, Davenport
  • DeWitt Bank & Trust, DeWitt
  • D'Souza-Krutzfeldt Q.C. Dentistry, Davenport
  • Humility of Mary Housing & Humility of Mary Shelter, Davenport
  • Kaplan University, Davenport
  • MidAmerica Basement Systems, Davenport
The Student of Integrity Awards program was established in 2001 to recognize and honor high school seniors who personify ethics and integrity.  The three Student of Integrity winners will each receive a $2,500 scholarship to the college or university of their choice. The winners are:
  • Andrew Quested, Assumption High School, Davenport
  • Brooke Chapman, Central Community High School, DeWitt
  • Jacob Simpson, Clinton High School, Clinton
Sponsors for this year's event include :
  • Brus Construction, 2010 Integrity Award winner
  • Cervantes & Gordon PLC
  • Creekside Vineyards-Winery & Inn
  • General Asphalt Construction
  • Iowa American Water, 1998 Integrity Award winner
  • Jersey Grille Sports Restaurant, 2011 Integrity Award winner
  • MidAmerican Energy
  • Miller Trucking and Excavating
  • Mississippi Valley Regional Blood Center (MVRBC), 2001 Integrity Award winner
  • Modern Woodmen of America, 2000 Integrity Award winner
  • Molyneaux Insurance
  • Quad City Bank & Trust, 2008 Integrity Award winner
  • Rock Valley Physical Therapy, 2012 Integrity Award winner
  • Sign Innovations
  • Werner Restoration Services
  • WQAD News 8
About the BBB.  The BBB is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior.  Businesses that earn BBB Accreditation contractually agree and adhere to the organization's high standards of ethical business behavior. The BBB Serving Greater Iowa, Quad Cities and Siouxland Region was founded in 1940 and is one of 113 BBBs.  Locally, the BBB has over 3,500 Accredited Businesses and provides reports and on companies throughout the state.  Contact the BBB at 1-800-BBB-1600 or info@dm.bbb.org.

Washington, D.C. - Rep. Bruce Braley (IA-01) released the following statement today after the United States Senate's successful passage of an emergency extension of unemployment benefits, restoring benefits that expired at the end of December. This is the Senate's second successful attempt to pass a bipartisan compromise.

"No one in Congress is wondering how they're going to make ends meet during a job search in a tough economy, but 13,000 Iowans?many of whom are struggling to get by?live that reality every day," Braley said. "This lifeline was suddenly cut short three months ago, and it's past time we did something to restore it."

An emergency extension of unemployment benefits expired at the end of last year, affecting over 13,000 Iowa families. The Senate has passed two separate bipartisan compromises for a short-term extension of those benefits, but neither has been brought up for a vote in the U.S. House.

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Stay-at-Home Mom & Entrepreneur Shares How-to's

Dreaming of launching a business from your home? You'll join an ever-growing number of entrepreneurs, according to a broad new report based on 6,000 surveys.

Sixty-nine percent of all U.S. businesses start in the home and half of them are still home-based long after they launch, according to the Global Entrepreneurship Monitor report.

"The median start-up cost was $15,000 but remember, that's the median - it means plenty of people spend much less than that," says Renae Christine, a serial entrepreneur who has created dozens of successful home-based businesses for herself and others. She shares practical how-to advice in her new book, "Home Business Startup Bible," (www.richmombusiness.com).

"I started out helping other stay-at-home moms who wanted to create businesses, but there are men and women of all ages who want the freedom and independence you get from owning your own business and keeping it in the home."

Christine says she learned a lot from early colossal failures and from her successes, too.

"A lot of people just starting out don't think in terms of, 'Will this choice still work in five years if the business is very successful?' You need to consider that because it's difficult and sometimes bad for business to go back and change things once you've become established," she says.

If you're thinking about starting a home-based business, she shares some tips for laying the groundwork.

•  It all starts with an idea - is yours a good one?
You need to be able to easily explain your idea (product or service) in one or two sentences because that's all you'll get to "sell" it to customers, investors and the media, including bloggers who you seek out for reviews. If you can't explain it well in two sentences, either work on a simpler way to describe it or come up with a new idea.

•  Determine whether your idea has been done before or if it's brand new.
There are generally three possibilities: It has been done but there's still demand; it has been done and the market is saturated; or it has never been done. You can be successful in any of these scenarios, if you know where your idea falls and strategize appropriately. Search keyword phrases to see if what you have in mind already exists. If you come up empty, there's either no demand or it's never been done before. If it's been done, search for competitors and see how many they are, what they're doing, and how you might innovate to provide something even better, whether it's product quality or service.

•  Create a list of all the things you need to plan for in your business.
The list might be a series of questions whose answers will be the basis for your business plan. They might include - but by no means are limited to: What are you going to sell and for how much? Will you make or buy the product? How will you package and ship it? Will you ship internationally? How will you communicate with customers? What will be your business colors? Will you hire a bookkeeper or explore software to do that yourself? The list may seem daunting, but take time to make each decision one at a time and soon, you'll see your business taking shape.

•  Name your company after yourself or give it a made-up, easy-to-remember one-word name.
Naming the company after your product or service seriously limits future expansion (remember - it's important to think ahead!) Naming it after yourself or giving it a one-word, made-up name allows you to expand into other products, services, and even industries. It also provides a common denominator that ties everything together. If you think you may eventually sell the company, go with a made-up name (think Zappos, Etsy, Google.) Doublecheck the U.S. Patent and Trademark website to ensure the name - even if it's your own! -- is not already trademarked.

About Renae Christine

Renae Christine is the owner of by Renae Christine, a company that has launched several successful businesses and has helped launch dozens more for others. A journalist, she's known for her popular YouTube videos (search Rich Mom Business channel), which use humor and pragmatism to advise others who want to launch home-based businesses. She recently published "Home Business Startup Bible," (www.richmombusiness.com), a comprehensive how-to guide. Christine is also the founder of the Rich Mom Business University and co-hosts the online TV show, "Funny Stuff and Cheese."

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