Stay-at-Home Mom & Entrepreneur Shares How-to's

Dreaming of launching a business from your home? You'll join an ever-growing number of entrepreneurs, according to a broad new report based on 6,000 surveys.

Sixty-nine percent of all U.S. businesses start in the home and half of them are still home-based long after they launch, according to the Global Entrepreneurship Monitor report.

"The median start-up cost was $15,000 but remember, that's the median - it means plenty of people spend much less than that," says Renae Christine, a serial entrepreneur who has created dozens of successful home-based businesses for herself and others. She shares practical how-to advice in her new book, "Home Business Startup Bible," (www.richmombusiness.com).

"I started out helping other stay-at-home moms who wanted to create businesses, but there are men and women of all ages who want the freedom and independence you get from owning your own business and keeping it in the home."

Christine says she learned a lot from early colossal failures and from her successes, too.

"A lot of people just starting out don't think in terms of, 'Will this choice still work in five years if the business is very successful?' You need to consider that because it's difficult and sometimes bad for business to go back and change things once you've become established," she says.

If you're thinking about starting a home-based business, she shares some tips for laying the groundwork.

•  It all starts with an idea - is yours a good one?
You need to be able to easily explain your idea (product or service) in one or two sentences because that's all you'll get to "sell" it to customers, investors and the media, including bloggers who you seek out for reviews. If you can't explain it well in two sentences, either work on a simpler way to describe it or come up with a new idea.

•  Determine whether your idea has been done before or if it's brand new.
There are generally three possibilities: It has been done but there's still demand; it has been done and the market is saturated; or it has never been done. You can be successful in any of these scenarios, if you know where your idea falls and strategize appropriately. Search keyword phrases to see if what you have in mind already exists. If you come up empty, there's either no demand or it's never been done before. If it's been done, search for competitors and see how many they are, what they're doing, and how you might innovate to provide something even better, whether it's product quality or service.

•  Create a list of all the things you need to plan for in your business.
The list might be a series of questions whose answers will be the basis for your business plan. They might include - but by no means are limited to: What are you going to sell and for how much? Will you make or buy the product? How will you package and ship it? Will you ship internationally? How will you communicate with customers? What will be your business colors? Will you hire a bookkeeper or explore software to do that yourself? The list may seem daunting, but take time to make each decision one at a time and soon, you'll see your business taking shape.

•  Name your company after yourself or give it a made-up, easy-to-remember one-word name.
Naming the company after your product or service seriously limits future expansion (remember - it's important to think ahead!) Naming it after yourself or giving it a one-word, made-up name allows you to expand into other products, services, and even industries. It also provides a common denominator that ties everything together. If you think you may eventually sell the company, go with a made-up name (think Zappos, Etsy, Google.) Doublecheck the U.S. Patent and Trademark website to ensure the name - even if it's your own! -- is not already trademarked.

About Renae Christine

Renae Christine is the owner of by Renae Christine, a company that has launched several successful businesses and has helped launch dozens more for others. A journalist, she's known for her popular YouTube videos (search Rich Mom Business channel), which use humor and pragmatism to advise others who want to launch home-based businesses. She recently published "Home Business Startup Bible," (www.richmombusiness.com), a comprehensive how-to guide. Christine is also the founder of the Rich Mom Business University and co-hosts the online TV show, "Funny Stuff and Cheese."

Former Executive Lists 4 Cultural Values & Behaviors
of Successful Companies

Whether you're launching a new business or wondering why your existing company isn't performing as well as predicted, longtime corporate executive Larry Katzen suggests taking a careful look at your business plan.

Did you include a section describing the workplace culture and the steps you'll take to foster that culture?

"When you look at why businesses fail, it almost always has something to do with the culture," says Katzen, author of, "And You Thought Accountants Were Boring - My Life Inside Arthur Andersen," www.larrykatzen.com. "For nearly half of the startups that fail, incompetence is cited as the major cause, according to Statistic Brain. Tolerating - or not tolerating -- incompetence is part of corporate culture."

Katzen, a former managing partner at one of the world's top five accounting firms, said his experience taught him a great deal about what kind of culture results in successful businesses. It was sadly ironic, he says, that Arthur Andersen, which held integrity chief among its values, was wrongly convicted of fabricated accusations related to the Enron scandal. The Supreme Court eventually exonerated Arthur Andersen, but the damage was already done.

"Today's business leaders cannot leave culture to chance," Katzen says. "They must decide what values and beliefs will form the foundation of their company, and they must ensure those values are integrated every day through example, communication, policy and incentives."

He lists four cultural values and behaviors your company must have to be successful:

•  Integrity - from the top down. From the executive level to part-time support staff, each individual must adhere to a code of values and ethics that's based on doing the right thing, Katzen says. "It's absolutely essential that you and your managers make decisions based on honesty and fair play. When appropriate, take the time to explain to employees the reasoning behind big decisions, to reinforce that they're made in accordance with ethical considerations." Have a consistent, well-publicized policy for dealing with integrity breaches among employees, and a zero tolerance policy for breaches among management. Managers and executives who don't adhere to company values will sabotage the culture.

•  A positive perspective at the executive level. The business leaders set the tone for the company, and if executives or managers have negative attitudes, especially in times of crisis, employees will, too. "You and your employees are not just doing jobs, you're on a mission to improve people's lives with the product or service you provide," Katzen says. "The team that embarks on a mission with no hope of achieving that mission will not achieve it."

•  Be a leader in the office and in the community. As a business leader, you should take an active role in working with organizations that benefit the community. Find ways to encourage employees to volunteer time as well, even if it's a corporate project to which you allow each employee to dedicate a certain number of their payroll hours. "We're all more gratified when we know we're contributing something meaningful to the greater good," Katzen says. "And remember - healthy communities grow healthy businesses."

•  Make health and well-being a company priority. Employees who exercise regularly, make healthy lifestyle changes and get regular checkups and vaccinations are doing you a big favor. They'll be more productive and energetic and you'll have less absenteeism. Make it easy for employees to schedule time for doctor visits, especially if you have a 9-to-5 office. Have health fair days, where employees can get free screenings and flu shots.  Reward trips to the gym, weight loss, smoking cessation and other healthy choices with drawings for prizes. And keep in mind, this is already a value among millennials - the teens to early 30-somethings who will soon make up half the work force. "They'll enjoy being a part of that culture," Katzen says.

Sometimes, Katzen says, CEOs with firmly held values conducive to an energetic, thriving workplace will naturally and unconsciously create a great corporate culture. But those who take time to think about the culture they want, spell out the details and exemplify and communicate them have a greater chance of success.

"Make it part of your business plan, because it's as important as anything else in that plan."

About Larry Katzen

After graduating from Drake University in 1967, Larry Katzen started working at Arthur Andersen and quickly rose through the ranks to become the Great Plains Regional Managing Partner. An honorable, hard-working man who devoted his life to Arthur Andersen, Larry was there from the company's meteoric rise to its unjust demise. He stayed with the firm for 35 years, serving clients globally until 2002. He recounts his experiences in, "And You Thought Accountants Were Boring - My Life Inside Arthur Andersen," (www.larrykatzen.com).

Financial Planner Shares 3 Smart Tips for Retirement

Ever since the financial crisis of 2008, many pundits and experts have openly doubted the viability of achieving the American dream.

With homeownership, job opportunity and retirement security in decline, an Allstate/National Journal Heartland Monitor poll shows that most Americans agree with what the experts have said. Seven in 10 think that tomorrow's adults - today's kids - will have less financial security than adults today.

"There are several long-term issues we need to address, including our estimated $17.3 trillion debt, a legacy that our children are poised to inherit; but I think the United States will be stable for the next 10 years, and maybe longer if we get our financial house in order," says Stephen Ng, founder and president of Stephen Ng Financial Group, (www.stephenngfg.com).

"Many Americans who've worked their entire lives for a comfortable, if not luxurious, retirement want to know their money will be there - that's their dream."

Ng is an international financial planner with certifications in 19 states. He's passionate about teaching sound wealth practices to both clients and his community. Here are three important tips every pre-retiree and retiree should know to help preserve their wealth.

• Go to an independent retirement-planning advisor. Financial planning can be confusing. For most retirees who are not professionals, the numbers, rules and terminology can seem like a foreign language. An independent advisor, who is licensed in multiple products - insurance, annuities and more - allows for a higher degree of objectivity, tailoring options for a client's specific needs. He or she will not be bound to a corporate agenda or limited in their knowledge. Also, talk to the person who will be the architect of your financial future. Find out his or her values. How do they feel about their job? Are they patient in explaining your options? Do you trust your advisor?

• Pre-retirees: know your start-date options for retirement. Be aware that in most cases, withdrawals from tax-deferred retirement plans before age 59½ may be subject to a 10 percent federal income tax penalty. The latest date to begin required minimum distributions is usually April 1 of the year after you turn age 70½. In most cases, withdrawals are taxed as ordinary income. There are 10 common planning options, some of which are funded by employers. They are the defined benefit pension; money purchase pension; profit-sharing plan; savings plan; employee stock ownership plan; tax-sheltered annuities, or 403(b) plans; individual retirement accounts; self-employed plans; simplified employee pensions; Savings Incentive Match Plans for Employees; and annuity contracts.

• Make sure you feel good about your annuity. An annuity is a contract with an insurance company in which you make one or more payments in exchange for a future income stream in retirement. The funds in an annuity accumulate tax-deferred, regardless of which type of annuity you choose. Fixed annuity contracts are issued with guaranteed minimum interest rates. Although the rate may be adjusted, it should never fall below a guaranteed minimum rate specified in the contract. Keep in mind that annuity guarantees are subject to the claims-paying ability of the insurance company and contain fees and charges which are not limited to sales and surrender charges. All withdrawals of tax-deferred earnings are subject to current income tax, and, if made prior to age 59½, may also be subject to a 10 percent federal income tax penalty. Additionally, if purchased within a qualified plan, an annuity will provide no further tax deferral features. The contract, when redeemed, may be worth more or less than the total amount invested.

"This may be plenty of information to take in for now, but this is only the tip of the iceberg," Ng says. "Don't be afraid to ask questions. And, the more education you have about your own money, the better."

About Stephen Ng

Stephen Ng is the founder and president of Stephen Ng Financial Group™ (www.stephenngfg.com). Since 1992, he has helped pre-retirees and retirees preserve and increase their wealth by, in part, helping them avoid common mistakes. He regularly holds financial management, retirement investing and insurance planning seminars at businesses, churches and non-profit organizations. Ng is a Chartered Life Underwriter, Chartered Financial Consultant and a Certified Estate Planner. He is also an Investment Advisor Representative offering securities and advisory services through SagePoint Financial, Inc., member FINRA/SIPC. Stephen Ng Financial Group and SagePoint Financial, Inc. are unaffiliated entities. Stephen brings a national and international perspective to his financial advice, with professional and educational roots in Australia and Asia, and certifications in 19 states.

Tips for Preventing & Handling Disaster & Distress on the Job

Disgruntled employees, workplace bullies, active-shooter situations, illegal drug use, ex-spouses and dissatisfied clients - all can be found in a random sampling of the 2 million people affected by workplace violence in the United States, according to the Occupational Safety and Health Administration.

"Of course, of the millions of reported cases, there are many more that go unreported; workplace violence includes any act or threat of physical violence, harassment, intimidation, or other threatening disruptive behavior that occurs at the work site," says Timothy Dimoff, one of the nation's leading voices in personal and corporate security who has worked with the U.S. Army, the Pro Football Hall of Fame, corporations, universities and non-profit groups.

"From demeaning jokes to sexual innuendos to genuine fear of shots fired at work, hiring managers and their bosses need to understand these problems of human nature and know how to react. In my decades of experience with law enforcement and as a security entrepreneur, I've seen the evolution of workplace violence and management often do not know how to respond."

Dimoff, founder and president of SACS Consulting & Investigative Services, Inc., (www.sacsconsulting.com), which analyzes and overhauls security for large public and private facilities, reviews today's problems and offers a path for conflict resolution and prevention.

•  Inadequate use of hiring tools: Know who you're hiring! "I can't emphasize this enough; this is the age of information, yet potential employees often provide falsified or misleading details," Dimoff says. "With so many candidates and so much information available today, employers often overlook useful tools in a hurry-up effort to maintain productivity with a premature hire." There are many resources, including drug testing acknowledgment and consent forms; fully understanding laws including the Fair Labor Standards Act, equal employment opportunity guidelines and military leave guidelines; and simply knowing how to ask revealing questions to applicants.

•  Workplace intimidation & cyberbullying: Bullying is not exclusive to the schoolyard; it can follow adults into the workplace, and even home via email, texts and social media. "The first and best thing employers can do isprevention, and you do that by creating a positive and fair company culture," Dimoff says. "Next, implement a zero tolerance policy for bullying; encourage employees to document and report bullying, and take those accusations seriously. Hold occasional staff meetings so that employees are taught to recognize signs of bullying and everyone is reminded of the zero tolerance policy."

•  Gun violence: It can happen at what appear to be the most secure places in the world, and it can happen to the most innocent among us. Nidal Hasan, the U.S. Army psychiatrist turned jihadi, shot 13 fellow soldiers to death at Fort Hood, Texas. Twenty first-graders at Sandy Hook Elementary School never had the chance to become second-graders. We hear story after story about shootings in movie theaters, parking lots and neighborhoods. Train managers to recognize and attempt to de-escalate the situation, which can include talking to the potential aggressor in an empathetic, non-judgmental way. Fail that, there are situations for which heroes are necessary.

•  Violence against women: Homicide is the leading cause of death for women in the workplace, according to OSHA. Of the 4,547 fatal workplace injuries that occurred in the United States in 2010, 506 were workplace homicides. Once again, this comes down to a zero tolerance policy for bullying and sexual harassment, applicable to all workers, patients, clients, visitors, contractors, and anyone else who may come in contact with company personnel, such as an ex-spouse. A well-designed on-site security protocol can significantly reduce the risk of severe violence.

About Timothy Dimoff

Timothy Dimoff, CPP, founder and president of SACS Consulting & Investigative Services, Inc. (www.sacsconsulting.com), is considered one of the nation's leading authorities in high-risk workplace and human resource issues, security, vulnerability assessments and crime. A former award-winning narcotics detective and SWAT Team member, Dimoff analyzes security for churches, businesses and other places where people gather, develops a customized plan for each, and implements it. He has multiple certifications, including as a Certified Protection Professional (CPP™), a designation that is recognized worldwide.