Republican Party of Iowa Chair Matt Strawn attributed this week's big Republican wins at the statewide, legislative, and county levels to the party's focusing on independent voters - just like President Barack Obama did with his win in 2008 - and a clear, consistent message.
"We did it with unprecedented coordination, and we did it by targeting independent voters," Strawn said two days after the election in which Republicans wrested control of the governor's office and the Iowa House from Democrats. "One thing that we had learned in the past is Republicans spend a lot of time talking to Republican voters, but they hadn't reached out to independent voters in this state."
Strawn said that's what the Obama campaign did very effectively in 2008. So Republicans began identifying and targeting those independent voters in fall 2009, finding out what issues they cared about.