One Month. One Cause. One Million Miles.

Alex's Lemonade Stand Foundation to host Million Mile Run to raise awareness and funds during National Childhood Cancer Awareness Month, September '13

Philadelphia, PA - In an effort to raise the profile of National Childhood Cancer Awareness Month, Alex's Lemonade Stand Foundation will go the distance this September introducing the Million Mile Run. With firsthand knowledge of just how far parents of children with cancer would go to find a cure for their child, the Foundation will challenge supporters across the country to do just that,  collectively walk or run one million miles during the month of September to work toward better treatments and ultimately cures.

The brainchild of Foundation Co-Executive Director, Jay Scott, a running enthusiast, the Million Mile Run will invite ambitious individuals, as well as teams, to pledge to walk/run and contribute to the one million mile goal during Childhood Cancer Awareness Month. Drawing from the inspiration of Foundation creator Alexandra "Alex" Scott, who set out to raise $1 million through lemonade stands in 2004, Jay Scott feels that through combined efforts, reaching one million miles in just thirty days is attainable.

"The Million Mile Run will act as an easy way for walkers and runners of all abilities to contribute to the fight against childhood cancer and raise the profile of the awareness month," says Scott. "Though some people have commented that one million miles might be a crazy goal, and maybe they are right, my daughter Alex taught me that when you set your mind to something and garner the help of others, anything is possible. She reached her million, and I think we can too."

The Million Mile Run will utilize both the MapMyRun application and the ability for participants to manually enter the miles they log daily. Individuals who participate will average 3-4 miles a day, while teams can split up the 100 miles. For instance, a group of 4 employees can walk a mile at lunch every day and easily reach their goal. Additionally, participants are urged to recruit friends and family members to pledge dollar amounts for each mile, or provide a straight donation.

"September has become highly recognizable within the childhood cancer community as an important time of year," says Liz Scott, Alex's mom and Co-Executive Director of the Foundation. "However, for the general public, it still flies highly under the radar. We think the Million Mile Run has the ability and mass appeal to change that, one mile at a time."

Individuals and teams who are interested in participating or learning more about the Million Mile Run can visit MillionMileRun.org where they will find a video detailing the effort.

About Alex's Lemonade Stand Foundation
Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra "Alex" Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex's Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $60 million toward fulfilling Alex's dream of finding a cure, funding over 300 pediatric cancer research projects nationally. For more information on Alex's Lemonade Stand Foundation, visit AlexsLemonade.org.

How far is 1 Million Miles?

A trip to the moon and back, twice.

More than 40 times around the earth.

More than 3,000 trips from NYC to Los Angeles.

Benjamin Franklin's famous quote, "An ounce of prevention is worth a pound of cure," has never been more apt considering the millions of Americans who suffer from back pain.

"But how can anyone take preventative measures when most back-pain specialists take a one-dimensional perspective on this common problem after back trauma has occurred?" asks expert Jesse Cannone.

Most people experience significant back pain at some point in their lives; unfortunately, the response from the medical community is too often surgery, which fails 60 percent of the time, according to a consensus of surgeons.

"The back consists of many intricate anatomical parts, all of which are dependent on the smooth functioning of each other, but there are many factors people don't know about that affect the back's function throughout a lifetime," says Cannone, author of "The 7-Day Back Pain Cure," (www.losethebackpain.com).

"In order to better heed Franklin's advice, more people need to know how back pain starts. Sadly, in most cases, they won't get this profoundly helpful info from their doc."

Health should always include a comprehensive view, including vigilance for mental, dietary and physical well-being, he says. Below, Cannone covers in detail the physical causes that often lead to back pain over time:

• Minor problems can lead to major back dysfunction: When a physical condition isn't corrected, the body starts to break down. Tight muscles can pull the vertebrae out of alignment, pinching a nerve or creating a herniated disc. Physical dysfunctions can pressure joints and, over time, stress them to the maximum until they develop inflammation and injury. Overworked muscles can go into spasm, causing pain and forcing the body into physical dysfunction. Pain from this condition is often triggered by a specific activity, like heavy lifting, which is why most people believe they've "thrown out" their back in a singular event. In reality, however, it was a long process.

• Muscle imbalances - the tug of war inside your body: We're born with well-balanced bodies, but rarely do they stay that way. Over time, we tend to favor one side of our bodies, and with repetitive activities, we often create imbalances by working some muscles too much while underutilizing others. Sitting is one way of creating imbalance, but various activities - writing, eating, cleaning, cooking, laundry - in which we favor one hand over the other can, too.

• Lack of muscle use: Unlike other machines, which wear out the more they're used, the human body grows stronger the more you use it. When you don't use all of your muscles regularly, the muscles that keep the body balanced wither.

• Loss of muscle flexibility: Women who frequently walk with high heels often suffer a variety of problems as a result. One problem is the shortening of the calf muscle. Imagine the muscle as a rubber band that extends from the back of your knee to your heel. When you wear high heels, the rubber band shortens and, over time, the muscle adapts to this contracted position. When you take off the heels, the calf muscle will feel pulled. This frequently happens to other muscles in the body, throwing off body balance.

About Jesse Cannone

Jesse Cannone is a leading back-pain expert with a high rate of success for those he consults. He has been a personal trainer since 1998, specializing in finding root causes for chronic pain, and finding solutions with a multidiscipline approach. Cannone publishes the free email newsletter "Less Pain, More Life," read by more than 400,000 worldwide, and he is the creator of Muscle Balance Therapy™.

What you don't know can hurt you, say integrated health specialists Dr. Michael Gelb and Dr. Howard Hindin.

"Ninety percent of our brains are developed by age 12, so I'm asking parents to think about how a recurring decrease in the flow of oxygen and restful sleep to their child's brain would affect his development," says Dr. Gelb of The Gelb Center in New York (www.gelbcenter.com), a holistic dentist known worldwide for pioneering integrative treatments.

"Pay close attention to your kid's breathing; if he or she is suffering from a sleep disorder, it may very well be obstructed breathing, which has been linked to attention deficit hyperactivity disorder, that's causing the problem," says Dr. Hindin of the Hindin Center for Whole Health Dentistry (www.hindincenter.com), who partners with Dr. Gelb in an interdisciplinary approach to treating chronic disease.

"Medical literature suggests that up to 80 percent of ADHD diagnoses have an airway/sleep component."

October is the awareness month for ADHD - a non-discriminatory, brain-based medical disorder affecting people of every age, gender, IQ and religious and socioeconomic background. The good news, Dr. Gelb says, is that many such disorders are preventable. When children are 6 months, 18 months and 30 months of age, doctors can predict which ones are likely to develop disorders due to poor breathing.

The doctors say sleeping problems are serious and could very well require medical consultation. Additionally, they offer at-home, do-it-yourself tips for children and adults to promote better breathing during sleep, which is when obstruction typically manifests.

• Promote nasal breathing. Sadly, many people who suffer from breathing problems don't even realize it's a problem until something serious occurs, such as a car accident. Obstruction often occurs in the nasal cavity. An easy way to experience deeper sleep and potentially curtail a developing problem is by using Xlear Xylitol nasal spray with a Breathe Right strip. Apply the spray 15 minutes before bedtime.

• Prevent obesity. Excessive weight and obesity are the most common causes of sleep apnea - pauses in breathing or shallow breaths while sleeping. Obesity has more than doubled among children and tripled among adolescents in the past 30 years, according to the Centers for Disease Control and Prevention. The best medicine for prevention is a healthy diet - fewer processed foods; less sugar, salt and fatty snacks; and regular exercise.

• Create an ideal sleeping environment. Turn your bedroom into a sleeper's paradise with cozy, high thread-count sheets, new pillows, soft lighting, and soothing noises from a sound machine. Add to these aesthetics a couple helpful, practical tools. If you tend to grind your teeth when sleeping, a dental night guard can help you awake refreshed and with no jaw pain. Eyeshades help people who relax best in complete darkness.

If these home remedies are not proving effective, it's time for a doctor to screen a patient's tonsils and adenoids, which may be obstructive and need to be removed, Dr. Gelb says. Then, myofunctional therapy will help assist palatal expansion for better breathing, he says.

About Michael Gelb, D.D.S., M.S.

Dr. Michael Gelb is an innovator in airway, breathing, sleep, and painful TMJ disorders pioneering Airway Centric. He has studied early intervention for sleep disordered breathing (SDB) specializing in how it relates to fatigue, focus, pain and the effects all of these can have on family health. Dr. Gelb received his D.D.S. degree from Columbia University School of Dental and Oral Surgery and his M.S. degree from SUNY at Buffalo School of Dental Medicine. He is the former Director of the TMJ and Orofacial Pain Program at the NYU College of Dentistry and is currently Clinical Professor in the Department of Oral Medicine and Pathology at the NYU College of Dentistry. He is a co-inventor of the NORAD, or Nocturnal Oral Airway Dilator appliance that reduces snoring by positioning the patient's tongue and jaw so that airways stay open. He co-founded the Academy of Physiologic Medicine and Dentistry (APMD) and a non-profit to prevent the proliferation of chronic disease in the U.S. based on airway, sleep and breathing awareness, research and education.

About Howard Hindin, D.D.S.

Dr. Howard Hindin is trained in all aspects of general dentistry. Since the 1990s, his practice has also focused on cosmetic dentistry, tempormandibular joint disorders and craniofacial pain. He is a graduate of New York University College of Dentistry. An acknowledged pioneer in the relationship between dental issues and whole body health, Dr. Hindin is President (2000-present) of the Foundation for the Advancement of Innovative Medicine (FAIM). He is also an active member of the American Academy of Pain Management, American Academy of Cranio Facial Pain, American Academy of Dental Sleep Medicine, Academy of General Dentistry, American Dental Association, International Academy of Oral Medicine and Toxicology, and the New York State Society of Acupuncture for Physicians and Dentists and is the co-founder of the American Association of Physiological Medicine and Dentistry (AAPMD).

From child abuse and domestic violence to human sex trafficking and atrocities against civilians in war-torn countries, our world creates new victims daily.

Broken bones and bruises heal, but for many victims, the emotional damage is lifelong and life altering, says Amrita Maat, a nurse, child abuse survivor, and author of the inspirational new book, "Wearing a Mask Called Normal," www.maskcallednormal.com.

"Experiencing abuse can affect how you feel about yourself and how you respond to other people," Maat says. "These effects might be easy to see if you're observing them in someone else, but they can be nearly impossible to recognize in yourself without help."

The emotional and physical abuse that Maat grew up with set the stage for her to become a perpetual victim as an adult, she says. The choices she made and her interactions with others were often unwittingly self-destructive.

"Lifestyle changes that involve healthy choices include eliminating dysfunctional patterns, such as manipulation and abusive behavior - the things children of abusive parents learn from their role models," she says. "A healthy lifestyle comes first through recognizing unhealthy behaviors and then laying the groundwork for positive change."

For Maat, that groundwork begins with forgiveness.

"You have to forgive," she says. "You have to forgive yourself and you have to forgive those who've hurt you. When you're a victim, you're often angry - because you have every right to be angry, right? But anger, focusing on blame and thinking of yourself as a victim only perpetuates the dysfunction and the pain it brings."

So, how does one begin to forgive oneself and others? Maat shares the steps she put together, which helped her learn how to identify what would move her forward on her healing path. She started by creating a list of the people and circumstances she needed to forgive and systematically working through the process:

1. Identify the people who have caused you pain and why you feel that pain. This validates your pain; it was real and deserves to be acknowledged.

2. Identify the pain you feel from others and consciously release it to the universe in a personal ritual that has meaning for you. You might write it down on a piece of paper and burn it. Or speak the words out loud and blow them away.

3. Allow yourself to forgive those who have caused you pain as a means to your physical, emotional and spiritual healing.

4. Identify the people you have caused pain and recognize why you caused them pain. It's important to acknowledge that you, too, are capable of causing pain in order to forgive yourself and those you've hurt.

5. Identify the pain you have caused others with your actions.

6. Allow yourself forgiveness for the pain you have caused others as a means to your physical, emotional and spiritual healing.

While forgiving others for hurt caused intentionally is difficult, Maat says the hardest is forgiving yourself for pain you caused. But this is vital; in order to forgive others and to open yourself to positive energy, you must forgive yourself.

"From every hurtful moment, I learned something, and part of my process is to acknowledge each lesson and to be grateful for it," Maat says. "Forgiveness was possible when I released the hurt because it no longer served a purpose."

About Amrita Maat

Amrita Maat is a nurse who reached a turning point in her life when she was injured while trying to avoid the advances of a physician who had sexually harassed her for years. For the first time, she stood up to an abuser by taking the man to court. But she had waited too long under the statutes, so she did not get her day of justice. Because of the nature of her memoir, Amrita Maat is a pseudonym.