Q&A on Breast Cancer with U.S. Senator Chuck Grassley

Q:        Why is October proclaimed National Breast Cancer Awareness Month?

A:        Consider this annual campaign as a catalyst that can help save lives.  Let's put it this way: Breast cancer has the potential to affect every American across the United States.  By calling attention to this insidious disease, National Breast Cancer Awareness Month helps to educate the public about symptoms, risk factors, screenings and prevention.  It also serves as a reminder to diagnosed patients, survivors and victims' loved ones that America stands strong in the march to find a cure.  By year's end, breast cancer will turn the lives of hundreds of thousands of Americans upside down.  The National Cancer Institute projects 232,340 women and 2,240 men will be diagnosed with breast cancer in 2013.  And 39,620 families will lose their grandmother, mother, wife, sister, daughter, aunt, niece or granddaughter to this disease before the New Year. The State Health Registry of Iowa estimates 2,300 women will be diagnosed with breast cancer in 2013; 410 Iowa women will lose their life to the disease.  Designating the month of October as National Breast Cancer Awareness Month helps mobilize communities across the country to show solidarity.

Q:        How do you observe this campaign?

A:       For starters, I give thanks and praise that I'm able to wish my wife Barbara another happy, cancer-free birthday.  Barbara is a 26-year breast cancer survivor whose birthday coincides with National Breast Cancer Awareness Month.  Like many survivors, Barbara attributes early detection and treatment with her recovery and survival.  Barbara also uses her birthday as a personal reminder to schedule her annual mammography screening.  We are grateful to participate in community awareness events, such as Race for the Cure, to stand together with families who have confronted this disease and the risk of losing everything from it.  Barbara and I want to show support for Iowa families struggling with a diagnosis, enduring treatment, considering preventive medical choices stemming from inherited genetic mutations to reduce risk of the disease, or mourning the loss of a loved one.  Since Barbara's diagnosis in 1987, America has made promising medical advances in the effort to diagnose, treat, prevent and find a cure to this second-leading cancer killer of women.

Q:        How can Iowans get involved to make a difference?

A: First, I would kindly challenge Iowans to hold their loved ones accountable.  Ask them if they conduct monthly self-exams.  Check whether they are up-to-date on an annual clinical breast exam from a medical provider.  Make sure they have had their mammography screening, which is considered the gold standard for early detection.  If not, don't drop the issue until one is scheduled.  The five-year survival rate if diagnosed and treated before the cancer spreads beyond the breast approaches 99 percent. Look for events, races and fund-raisers in local communities and neighborhoods.  Patronize local businesses that donate proceeds to breast cancer prevention and research.  National Breast Cancer Awareness Month helps keep America a step ahead of this pervasive disease by firing up the public's attention, fueling fund-raising and focusing on the life-saving screenings, treatments and research that save lives.  When it comes to public health and wellness, complacency could be considered public enemy no. 1.  Men and women need to know the warning signs to fight this disease.  The population considered at higher risk for breast cancer includes older women, those who have a family history of the disease, and obesity, particularly post-menopausal. It is said an ounce of prevention is worth a pound of cure. Choosing healthy lifestyles and following early, consistent screening recommendations will increase the odds Iowans will celebrate the gift of life with loved ones for many years to come.

For more information, visit the National Breast Cancer Awareness Month website at http://www.nbcam.org.  This year-round online resource offers a virtual repository of information to learn more about breast cancer, breast health, the latest developments in research, awareness events and patient resources.

Friday, October 4, 2013

Rock Island, IL- Due to scheduling issues, the open enrollment events offered by community health care act experts at Rock Island Public Libraries will now start in the third week of October.

To help people prepare, the Rock Island Main Library will offer a free, drop-in public education event on Thursday, Oct. 10, where members of the public can pick up information about the Affordable Care Act, and learn what they need to know before they enroll. Event details are as follows:

Get Your Questions Answered about the Affordable Care Act Before You Enroll

2:30 to 5:00 pm, Thursday, Oct. 10

Rock Island Main Library 401 19th Street, 2nd Floor Community Room

This will be an informational session only with a Genesis health educator; no enrollment will be available next week. Interested participants may stop in anytime between 2:30 and 5:00 pm.

Starting in third week of October, the Rock Island Public Library will provide space to two community agencies to assist patrons in signing up for health insurance coverage through the Affordable Care Act. The library is providing space only; all questions will be answered by trained representatives of the participating agencies. The service is available on a walk-in basis. No appointments are necessary.

Rock Island County Health Department counselors will help members of the public sign up for coverage under the Affordable Care Act. Health Department representatives will be available at the Rock Island Southwest Branch library on Tuesday, Oct. 15 from 1:00 pm to 7:00 pm and at the Rock Island Main Library on Friday. Oct. 17, from 9:00 am to 1:00 pm.

Also starting Oct. 15, health insurance navigators from the Enroll Quad Cities project of Genesis Health System will be at the Rock Island Main Library on Tuesday mornings and Thursday afternoons, and at the library's Southwest Branch on Wednesday afternoons. Dates and times include :

Rock Island Main Library

401 19th Street, Rock Island, 2nd Floor rotunda area

·         Tuesdays, Oct. 15, 22 and 28, from 9:00 am to noon

·         Thursdays, Oct. 17, 24 and 31, from 2:00 pm to 5:00 pm

Rock Island Southwest Branch Library -9010 Ridgewood Road, Rock Island

Community Room - Wednesdays, Oct. 16, 23 and 30, from noon to 3 pm.

The enrollment period for the Affordable Care Act is Oct. 1, 2013 through March 31, 2014.The weekly drop-in sessions will continue as long as there is adequate demand. For more information, visit www.enrollqc.com or call (563) 421-ENRL (3675) to speak with a Genesis navigator.

Patrons may also use public internet computers at Rock Island Libraries to research their options or sign up for health care coverage themselves through www.healthcare.gov. The State of Illinois has launched its own website for the state insurance marketplace, http://getcoveredillinois.gov/

Illinois residents can also call (866) 311-1119 toll-free to get information. The help line will be available seven days a week, 8 a.m. to 8 p.m.

To allow adequate time for completing online forms, the library has extended computer time for patrons with a valid public library card from an area library. Patrons must present a valid library card to receive the full amount of computer time.

Rock Island Library staff can direct patrons to sources of information about the Affordable Care Act, but cannot answer questions about filling out the online application.

For more news about events and services from Rock Island Library, visit the library website at www.rockislandlibrary.org, follow the library on Facebook or Twitter, or call 309-732-7323 (READ).

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What:  Gov. Terry Branstad will present a proclamation declaring October 9 as Healthiest State Walk Day and will officially introduce the 2013 Healthiest State Walk sponsors, including Delta Dental of Iowa, Mercy Health Network and UnityPoint, who will support the walk and the new Focus Five priorities.

Who: Speaker Gov. Terry Branstad, Lt. Gov. Kim Reynolds, Delta Dental of Iowa Vice President of Public Affairs Suzanne Heckenlaible, UnityPoint CEO Bill Leaver, Mercy Cancer Center Medical Director Dr. Richard Deming, and Healthiest State Initiative Chairman Ric Jurgens will be available for interviews and photos.

When: Tuesday, October 8 at 9:15 a.m.

Where: Iowa State Capitol, West Terrace*, 1007 East Grand Avenue, Des Moines

Background:

The Healthiest State Initiative has set an ambitious goal for Iowa to become the healthiest state in the nation by 2016. Since the Initiative was launched in 2011, Iowa has improved from 19th to ninth in the Gallup-Healthways Well-Being Index. Walking can help manage weight and improve strength and physical fitness. Walking also slows mental decline, improves sleep, lowers blood pressure and reduces the risk of stroke.

Nearly 600,000 Iowans have participated in the Healthiest State Initiative's walks in 2011 and 2012. This year, many organized Healthiest State walks will be held at noon on October 9, but walks are encouraged throughout the day. A kilometer is about 7.5 city blocks, a 12-minute stroll for the average walker. Walkers can sign up for the event at www.iowahealthieststate.com.

Along with walking and remaining active, the Healthiest State Initiative has also identified five priority areas most likely to improve our state's ranking:

  • Decrease the number of Iowans who smoke,
  • Increase consumption of fruits and vegetables to five or more servings daily at least four days a week,
  • Increase the number of Iowans who are learning or doing something interesting every day,
  • Increase the number of Iowans who have visited the dentist in the last 12 months, and
  • Increase the number of working Iowans who feel their boss treats them like a partner at work

More information about the Focus Five priorities can be found at www.iowahealthieststate.com.

*In case of inclement weather the event will be moved to the Rotunda of the Capitol.

# # #
Pioneering Psychotherapist Shares 3 Exercises for
Maintaining Emotionally While Coping with a Diagnosis

Breast Cancer Awareness Month has been one of the most successful campaigns to raise public awareness in recent history. Unfortunately, in terms of successfully reducing breast-cancer mortality, the results have been mixed, which has caused fierce debate among doctors, researchers, non-profit groups and patients.

"Embedded in the message driving the campaign every October includes instruction to women to strongly consider getting screened for breast cancer, which is often asymptomatic during the early stages, in the hopes of finding cancer before it metastasizes," says cancer psychotherapist Dr. Niki Barr, author of "Emotional Wellness, The Other Half of Treating Cancer," (canceremotionalwellbeing.com).

Debate over the efficacy of screenings has arisen as new studies reveal possible shortfalls:  self-examinations haven't been proven effective; younger women experience false positives due to denser breast tissue, as well as missed positives, despite clinical examinations; and recently published studies such as The New England Journal of Medicine's findings on three decades of screening have been mixed, Dr. Barr says.

The latter found that screenings did reduce late-stage cancer rates, to a small extent, but mammograms also drastically increased over-diagnosis and unnecessary treatment,  including surgeries, toxic drugs and an incalculable amount of stress and suffering, she says.

"I think each woman needs to consider screenings on an individual basis. Family history, age and other risk factors should be considered in their decision," Dr. Barr says. "It's equally important to remember that, should you or a loved one be diagnosed with breast cancer, you should care for your emotional well-being as much as you take measures to restore physical well-being."

While doctors, nurses and medical staff tend to your body, you can tend to your mental health with some of these exercises she recommends to her patients:

• "Catch" anxious feelings before they become anxiety. Prevent anxious thoughts from becoming full-blown anxiety by "catching" those feelings before they intensify. If you find anxious thoughts repeating themselves in your mind, take out some index cards and a pen and write them down, one by one, one per card. When you've written them all down, try to identify which one thought started the chain reaction.  Then find the thought that came next. Continue until you have each thought in order. Now, go back to the first thought and write down a new thought that does not make you feel anxious. When the first thought comes to mind, substitute it with the second thought. Continue through the list until you have positive, empowering thoughts for each negative, anxious one.

• Release painful feelings and then let them go: Writing down painful thoughts and feelings through journaling is an excellent way of exorcising them. Some people find rereading what they've written can be helpful, but others hesitate to use this tool for fear someone will find it and read their private thoughts. For those people, Barr suggests an extra measure of release: Shred the pages while focusing on "letting go" of those feelings.

• Give your mind respite by escaping through music and meditation: Music is a tonic for many things: It can help us relax, lift our spirits, provide an escape from anxious thoughts and the here and now. Always have favorite CDs easily accessible so you can escape with music whenever you need to. Meditation CDs are available to help you learn how to meditate and to provide guided imagery for meditation, which is scientifically proven to trigger soothing chemical changes in the brain. Try "Meditation for Beginners" by Jack Kornfield or "Guided Mindfulness Meditation" by Jon Kabat-Zin. Finally, sleep is an absolute must for both physical and emotional health. If you're having trouble sleeping, there are CDs and downloads to help! Try "Sleep Through Insomnia" by KRS Edstrom.

"Having an actual box, with three-dimensional items, gives patients something tangible to use during a confusing time," Dr. Barr says.

About Niki Barr, Ph.D. (@NikiBarrPhD)

Niki Barr, Ph.D. founded a pioneering psychotherapy practice dedicated to working with cancer patients in all stages of the disease, along with their family members, caregivers and friends. In her book, she describes an "emotional wellness toolbox" patients can put together with effective and simple strategies, ready to use at any time, for helping them move forward through cancer. Dr. Barr is a dynamic and popular speaker, sharing her insights with cancer patients and clinicians across the nation.

Oct 1 marks the opening of enrollment through the new Illinois Health Insurance Marketplace, a major provision of the Affordable Care Act.  The Campaign for Better Health Care will host a series of media events across the state that day to explain the benefits of the law and introduce local small business owners and individuals who will be enjoying newfound access to health care through the Marketplace, because the Affordable Care Act eliminates the barriers to coverage they have faced previously.
9AM  Champaign-Urbana
Location:  Milo's Restaurant - 2870 S Philo Rd., Urbana, IL 61802 ( map)
Speakers:
- Mayor Gerard
- Mayor Prussing
- County Board member Mike Richards
- Health care consumer Jane Anderson
- Health care consumer Abby Bott
Site contact:  Robert Porter (217.819.6993)
10AM  Peoria
Location:  Gregg Florist - 1015 E War Memorial Drive, Peoria Heights, IL 61614 ( map)
Speakers:
- Larry Ivory, President, Illinois Black Chamber of Commerce
- Diana Scott, Public Information Officer, Peoria City County Health Department
- Small business owner Dan Callahan, Gregg Florist
Site contact:  Joyce Harant (309.648.3035)

2PM  Quad Cities
Location:  Genesis Health System, East Campus, 1227 E. Rusholme St., Davenport, IA ( map)
Speakers:
- Small business owner George Barajas, Old Mexico Restaurant
- Community Health Centers, Genesis Health System
- Casa Guanajuato
- Project NOW
- Illinois-Iowa Center for Independent Living
- Joyce Harant, Project Director, Small Business Health Care Consortium
Site contact:  Joyce Harant (309.648.3035)
3PM  Statewide telebriefing for media
Please register here to receive call in information.
Speakers:
- Rev. Larry Greenfield, Executive Minister, American Baptist Churches of Metro Chicago and Chair of the CBHC Faith Caucus Steering Committee
- Larry Ivory, President, Illinois Black Chamber of Commerce
- Susan Swart, Executive Director, American Nurses Association Illinois (ANA-IL)
- Dr. Carrie Nelson, President, Illinois Academy of Family Physicians
- Jim Duffett, Executive Director, Campaign for Better Health Care
- Small business owner Sharon Hoyer, Dill Pickle Food Co-op, Chicago
- Health care consumer Norma Herrera
- Health care consumer Abby Bott
6:15PM  Evanston
Location: Garrett-Evangelical Theological Seminary, 2121 Sheridan Road, Evanston, IL 60201 ( map)
Speakers:
- Bishop Wayne Miller, Evangelical Lutheran Church in America
- Dr. Gary Gunderson, VP Faith and Health Ministries, Wake Forest Baptist Medical Center
- President Elect Lallene Rector, Garrett Seminary
- Dr. Pam Holliman, Garrett Seminary
- State Representative Robyn Gabel (D-18)
- State Senator Daniel Biss (D-9)
- Health care consumer Tim Porter
Site contact: Jessica Palys (224.622.3223)

# # #
About Campaign for Better Health Care
We believe that accessible, affordable, quality health care is a basic human right for all people.  The Campaign for Better Health Care is the state's largest coalition representing over 300 diverse organizations, organizing to help create and advocate for an accessible, quality health care system for all.  For more information, visit www.cbhconline.org.

Focus on improving emergency medical responses in rural Illinois

SPRINGFIELD - September 27, 2013. Lt. Governor Sheila Simon will meet with stakeholders and discuss the ongoing challenges faced by Emergency Medical Services (EMS) personnel in rural communities as host of the upcoming 2013 Illinois EMS Summit in Springfield on Oct. 8. She is encouraging EMS experts and health care providers to register now through next week.

"Bringing together EMS experts and health care professionals from across the state is a terrific way to help ensure first-rate care for the rural residents of Illinois," said Simon. "By creating this important dialogue we can assist rural communities, make our emergency services even better and save lives."

The 2013 Illinois EMS Summit organizers tout the event as an opportunity for EMS providers and other rural stakeholders to come together to examine the conditions of rural EMS in Illinois. Participants will be able to discuss potential solutions for ongoing rural EMS challenges such as recruitment and retention of personnel, continuing education requirements and the misalignment of licensure with national standards.

Lt. Governor Simon is the chair of the Governor's Rural Affairs Council (GRAC). As GRAC chair, Simon is leading efforts to combat a shortage of emergency responders in many parts of the state, encourage additional EMS training, and improve various classifications and standards. GRAC also established an EMS subcommittee to enhance existing emergency response units, reduce ambulance response times in rural Illinois and make recommendations for improvements and enhanced access.

The summit will be held in Room 1105/1106 of Lincoln Land Community College's Trutter Center at 5250 Shepherd Rd., in Springfield. Those interested in participating can register online at www.siumed.edu/cme/tracker.html. The registration rate is $15 per person. The fee includes refreshments, lunch, and summit materials.

###

Thursday, Sept. 26, 2013

WASHINGTON - Sen. Chuck Grassley of Iowa has written to two drug companies on behalf of an Iowa hospital that is not receiving required discounts on two drugs, despite a federal program to help uninsured patients with deeply discounted drugs.  Grassley is seeking information from the companies and also more oversight from the federal agency in charge of the drug program to ensure the companies provide the required discounts.

"The program is designed to help patients who have no means of receiving prescription drugs except through a hospital or community health center that agrees to treat them," Grassley said.  "The federal agency in charge of the program has to make sure the program is working.  That means making sure hospitals get the discounted drugs they're entitled to receive so they can treat patients in need."

Grassley wrote to CSL Behring, the maker of a drug called Kcentra, used as an antidote for blood thinner poisoning; and to Pacira Pharmaceuticals, the maker of a drug called Exparel, used in surgical closings, on behalf of an Iowa hospital that is having difficulty obtaining the required discounts on the drugs through the federal 340B program.  The constituent hospital, which prefers not to be named at this time, brought the concerns to Grassley's attention in July, and Grassley's staff has been working with the Health Resources Services Administration, which oversees the 340B program, and the constituent hospital since that time to resolve the problem.

Grassley, a long-time supporter of the 340B program to extend the Medicaid drug discount to the most vulnerable of patients at covered entities, has worked on his own and with other members to bring greater transparency and federal agency oversight to the program.  Over the past several years, he has written letters seeking information on uses of the program by both drug manufacturers and hospitals and other entities eligible for the drug discounts under the program.

The letters are available here and here.

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  • Genesis Health System has launched a web page www.genesishealth.com/enroll to provide answers to some questions, including the big one, "what's in it for me?'' Guaranteed preventive services and guaranteed benefits are two answers to "What's In It For Me?", even for the bronze plans. And, check out the video at the site.
  • There is also an enrollment service line now available.  The number is (563) 421-3675 (ENRL).  If you have questions or want to invite Genesis health insurance navigators to your church, community organization, library, neighborhood block party, call for information.
  • Genesis has hired three health insurance navigators funded by grants  from the federal government. The navigators are now going through mandatory federal and state training.  Once they are licensed, they will go out into the community to assist individuals and small businesses in the enrollment process. They will provide unbiased, objective assistance to help individuals find a plan that is right for their health needs and for their financial needs. We hope the navigators will be licensed by the second week of October. We won't be able to have them licensed by Oct. 1.
  • We will be working closely with community organizations, some of which have also received grant funding to assist with enrollment.  We are planning a media event with these partners for Tuesday, Oct. 1, the first day of the enrollment period. Put it on your calendar for Tuesday at 2 p.m.
  • This is a big project with big goals.  Our No. 1 Genesis goal is to improve the health of the region by providing access to primary care physicians to individuals and families who now do not have that access. Especially for individuals with a chronic condition, a relationship with a primary care physician can help prevent serious complications of the condition requiring hospitalization.
We need your help to reach the public about enrollment and to keep the public updated about the 200 or so enrollment events we are planning by the end of the enrollment period on March 31. Call us if we can help with your media needs.

Senate Caucus on International Narcotics Control

Hearing on "Dangerous Synthetic Drugs"

Wednesday, September 25, 2013

Prepared Statement of

Co-Chairman Chuck Grassley of Iowa

Madam Chairman, it's been over two years since this caucus held its first hearing on synthetic drug abuse.  At that hearing, we heard testimony from a constituent of mine named Michael Rozga.  Mr. Rozga's son David committed suicide shortly after smoking "K2."  "K2" is synthetic marijuana that is very different from the naturally occurring plant.  David had legally purchased this synthetic drug at a local shopping mall.  He then had a very rapid and negative reaction to it.  I said then that David may have been the first person in the United States to die from using this kind of synthetic drug, but surely he wouldn't be the last.

Sadly, my concerns were validated, as the abuse of synthetic drugs continued to escalate.  From 2010 to 2011, the number of calls received by poison control centers related to synthetic marijuana increased from 2,906 to 6,959.  And similar calls about the synthetic drugs known as "bath salts" increased from 304 to 6,138.  Emergency room visits associated with these synthetic drugs rose sharply as well.

In 2012, Congress responded to this crisis.  I worked with you, Madam Chairman, as well as Senators Schumer, Klobuchar and many others, to pass the Synthetic Drug Abuse Prevention Act of 2012.  That legislation placed many of these synthetic drugs on Schedule I, making them illegal.  That was an important step to help protect our young people from the effects of these drugs.

There is some evidence that that legislation had a positive effect.  In 2012, calls to poison control centers related to synthetic marijuana dropped from 6,959 to 5,205.  Similar calls related to "bath salts" dropped from 6,138 to 2,657.

But new synthetic drugs have emerged since we passed that legislation.  Traffickers need only to alter the chemical structure of their drugs to effectively circumvent the law.  And these drugs continue to ruin lives in communities across the country.

In just the past few weeks, news reports have linked a synthetic form of ecstasy called "Molly" to the deaths of at least four young people in Boston, New York, and here in Washington.  What seems especially concerning is that authorities may not yet have a clear understanding of precisely what substances are contained in "Molly."  Regardless of its precise chemical makeup, there appears little doubt that "Molly" is a clear and present threat to the health and safety of our young people.

My home state of Iowa also continues to be affected by synthetic drugs.   On a single weekend last May, three teenagers in the Des Moines area were sent to emergency rooms after smoking synthetic marijuana.  One of them reportedly suffered cardiac arrest.

There is some good news, however.  In communities across the country, citizens are helping to sound the alarm about the dangers of synthetic drugs.

The Rozga family continues to share David's story.  They have also started a website, K2drugfacts.com, which provides a forum for folks who've survived encounters with synthetic drugs to share their stories.

A community group called "Iowans Against Synthetics" has successfully pushed to have this week declared "Synthetic Drugs Awareness Week" in Johnson County, Iowa.

The Iowa Governor's Office of Drug Control Policy has also taken steps to raise awareness about emerging drug trends such as synthetics.  Beginning this month, the office is issuing a monthly newsletter called The Connection. The newsletter will publish the latest news about new drugs in Iowa and trends among young people.

But despite these positive actions, synthetic drug manufacturers still have the ability to circumvent the law by slightly altering their chemical compounds.  A change of a molecule or two to a banned drug is sometimes enough to make a new and legal alternative.  This is a difficult problem without an easy solution.  But I look forward to hearing from the witnesses and working with you, Madam Chairman, to explore how we can continue to be effective in combatting the abuse of these dangerous synthetic drugs.

Statewide campaign reflects shared vision and ultimate goal of increased healthcare coverage

CHICAGO - The state of Illinois today unveiled "Get Covered Illinois" as the official brand name for its new health insurance marketplace, where residents will be able to find quality coverage as mandated by the Federal Affordable Care Act. The name is both a call-to-action and a description of the service this marketplace expects to provide through web, phone and personal interactions with customers beginning October 1. The brand tagline reads: "The Official Health Marketplace."

"Illinois is launching the largest, most ambitious wellness initiative in our state's history, as well as launching a culture of coverage," said Deputy Governor Cristal Thomas, who serves as one of Illinois' top healthcare officials. "This will take a massive education effort, and it starts with 'Get Covered Illinois.' We wanted a name that was very clear about what this product has to offer."

As part of Governor Pat Quinn's agenda to increase access to healthcare coverage, Get Covered Illinois is the only official website marketplace where Illinois residents can compare eight different insurance company offerings side by side; determine whether they are eligible for Medicaid under newly expanded qualifications; and apply for financial support to help bring down the cost of insurance for them or their families.

The brand and logo were developed by advertising agency Downtown Partners, Chicago, and will be part of a statewide advertising campaign that will begin on October 1 and gradually build through the fall and winter. Uninsured Illinoisans have until the end of March to purchase health insurance through Get Covered Illinois.

"Get Covered Illinois grew out of the hundreds of conversations we had with citizens around the state," said Joe Stuart, Creative Director Partner, Downtown Partners, Chicago. "They wanted a straight-forward, clear approach to promoting the health marketplace, and wanted a strong visual component to the name. We wrapped the shape of the state of Illinois with a "C" to remind people of the marketplace mission - to spread a "Culture of Coverage" in Illinois."

The orange color palette is decidedly optimistic, representing the colors of sunrise - tied to focus group feedback that October 1 felt like the "dawn" of a new day for those uninsured.

Get Covered Illinois is for any Illinois resident who had insurance, lost it and wants it again; residents who could never afford or obtain insurance before; or for those who have never attempted to get insurance but now must comply with the law.

The Get Covered Illinois website and social media channels will also launch October 1. From October 1st to March 31st, officials expect at least 300,000 people to enroll in health care coverage. Enrollment can take place on the website; on the website with the help of a trained specialist (800 number will be on website); or in person at a state community partner with trained navigators to assist (website will feature community partner locations by zip code).

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