Carlinville, IL (December 29, 2015) - This Fall, Prairie Farms gave back even more to their school partners through a back to school promotion, Caps 4 Kids. The promotion was a simple and easy way for schools to raise even more money through Prairie Farms charitable giving program, Our Caps Your Cause. From September 16th - October 31st, each milk cap redeemed was worth 10 cents instead of 5 cents for all participating Our Caps Your Cause education organizations. As a result, over 62,000 bonus caps were awarded - that's $3,100!
During the promotion, the top five schools with the most votes won an ice cream social and 5,000 additional bonus caps.
On December 21st, 440 students at Eisenhower Elementary School in Davenport, Iowa gathered to celebrate their win and enjoy Prairie Farms ice cream.
"Our Caps Your Cause has been a huge benefit to help aid in the purchase of a new set of Google Chromebooks for the school. Our students will be able to learn and have fun using this new technology. Mrs. Easton's 2nd grade class felt a sense of pride and excitement for a job well done by going out and asking parents, staff and others to vote for Eisenhower Elementary during the Caps 4 Kids Ice Cream Social contest. We did it!" said TOP Lead WATCHDOG Volunteer Eric Jackson.
Through Caps 4 Kids, the school earned 5,004 additional bonus caps.
"Caps 4 Kids was about celebrating back to school time and giving back to the education organizations that participate in our charitable giving program, Our Caps Your Cause," said Emily Hereford, Public Relations Program Manager, Prairie Farms Dairy.
"Prairie Farms employees and farm families take a lot of pride in giving back to the communities we are a part of," said Hereford. "With today's economy, local non-profit organizations have a greater need for support. Our Caps Your Cause is a simple way for families to get involved and support their favorite organization," Hereford added.
Consumers can still give back just by voting for their Our Caps Your Cause organization of choice in the Party On Give On Sweepstakes. Through the end of the year, holiday revelers can enter the online contest daily for weekly prize packages filled with hundreds of free coupons for a variety of dairy products that will help get the party going. With this campaign, Prairie Farms is giving back to charities enrolled in Our Caps Your Cause. Each week, the top 12 charities, determined by the highest number of votes from contest entries, will receive 1,000 cap credits - that's $50 for each charity. And each week, one lucky person will win the Grand Prize Package consisting of a $250 Gift Card, $100 coupons for Prairie Farms products and $250 cash to their selected Our Caps Your Cause charity!
All details of the promotion can be found at http://www.prairiefarms.com/partyon.aspx. The webpage includes a full list of organizations participating, as well as details on the sweepstakes.
About Prairie Farms Dairy
Founded in 1938, Prairie Farms Dairy, Inc. is one of the largest and most successful dairy cooperatives in the Midwest, with over 600 farm families, 5700 employees, 35 manufacturing plants, over 100 distribution facilities and annual sales of over $3 billion. Prairie Farms is a nationally recognized leader in the dairy industry and is known for setting the standard for milk flavor innovations and producing award winning milk and dairy products. With headquarters in Carlinville, Ill., Prairie Farms distribution footprint covers over 30 percent of the United States; products are available in grocery chains, mass merchandiser stores, club stores, convenience stores, dollar stores, drug stores, schools, food service outlets and warehouse distribution centers. Prairie Farms charitable giving program, Our Caps, Your Cause, supports a variety of non-profit organizations. Prairiefarms.com