IA/IL QUAD-CITIES - According to Rob Woodall, Director of Manufacturing at Alcoa's Davenport Works, the automotive industry will soon be taking an exciting new direction that could yield major benefits for the Quad-Cities area. Woodall will be discussing this topic at a Think Tank session to be held Feb. 6. Think Tank is a new division of Results Marketing in Bettendorf, Iowa.

"The goal of the Think Tank is to provide a forum for the Quad-City area's most compelling thinkers and doers," said Todd Ashby, Managing Partner of Results Marketing. "We are proud to have Rob Woodall as our first presenter and look forward to learning about his highly important topic." Results Marketing is also the creator of the Idea Lab, a progressive discussion group, and is the hosting sponsor of Leadercast in the Quad-Cities area.
The Think Tank session will be held 6 to 8 p.m. on Thurs., Feb. 6 at Rivermont Collegiate, 1821 Sunset Dr., Bettendorf, Iowa. Cost of the session is $20 and includes complimentary hors d'oeuvres.
"The Rivermont campus used to be the estate of Bettendorf's namesake, inventor William Bettendorf," Ashby said. "He was the creative force behind the Bettendorf Metal Wheel Co. and a key figure in the history of transportation in the Midwest, so it is especially fitting that Woodall's revolutionary message will be delivered on the Bettendorf family's former property."

This Think Tank session will be hosted by Scott Naumann, who served as host/emcee at Leadercast 2013. The presenting sponsor for this event is Dahl Ford, and the stage setting is provided by Abbey Carpet Gallery.
The Benefits of Aluminum

"The use of aluminum by the automotive industry is going to nearly double in the next decade," said Woodall, "and we are now at the threshold of the implementation of that plan. Some car and truck makers will be switching to aluminum because it will decrease the weight of vehicles while improving their fuel efficiency, safety, durability and performance."

Signs of the switchover to aluminum are already emerging in the automotive industry. For example, Ford recently announced it is converting its most popular truck to an aluminum intensive vehicle. Also, Alcoa has just completed a $300 million project here in the Quad Cities to make aluminum sheet for the auto industry.

At Woodall's presentation, he will discuss the many benefits of aluminum, and tell why this development will have positive ramifications in the Quad-Cities. "The switchover to aluminum will not be immediate," he said, "nor will it include all vehicles by all makers. But a major step-up in the process is on the horizon, and Alcoa stands ready to meet the demand. That step-up will bring welcome business growth to the Quad-Cities area."
To find out more or to register, call Marcia Brandt of Results Marketing at 563-322-2065 or email  Marcia@resultsimc.com. You can also follow the Think Tank on Facebook at www.facebook.com/ThinkTankQC.
-- End --
Strategic Investment in Caleris to Preserve Iowa Jobs and Ensure Expansion
WEST DES MOINES, Iowa - (Feb. 5, 2014) - Iowa Network Services (INS) announced today the acquisition of Caleris, an Iowa-based company offering outsourced call center solutions and other services primarily to telecommunication and technology businesses.
"Caleris is a great fit with the back-office services we currently provide to enhance the productivity of our business customers, as the company has a great onshore call center model that competes with global leaders," said Ron Keller, President and CEO of INS. "This is one more example of how we'll continue to support our current customers and shareholders by diversifying into businesses with a proven track record of profitable growth."
Caleris was founded in 2003 by two native Iowan entrepreneurs, Rick Grewell and Sheldon Ohringer, who will remain in their leadership roles with the company following the acquisition.  Caleris will continue to operate under the same name.
"We are thrilled to be partnering with INS, a company that has continually supported rural economic development in Iowa. We look to expand our current operations and workforces in Manning, Jefferson, Newton and Marshalltown, while also seeking additional sites in our state," Ohringer said. "Although we were approached by other potential partners, our No. 1 goal is to propel our long-term growth strategy right here in Iowa, and we are pleased to announce our plans of adding 100 people by year-end."
INS and Caleris are working closely on this transition to ensure customers continue receiving the highest levels of service. While the companies will work together to add jobs across the state, the acquisition will improve certain organizational efficiencies, leading to the reduction of some INS positions in Des Moines. Impacted individuals have been notified, will receive at least 60 days notice and outplacement services, and have been encouraged to apply for openings within other areas of INS or at Caleris, which is constantly seeking qualified individuals with similar skill sets.
The acquisition reflects INS' continued commitment to expand service offerings and leverage network connectivity to the business community.  When formed in 1987, INS was focused exclusively on serving the more than 150 Independent Telecommunications Companies in Iowa with voice and long distance services. Now, INS has expanded its markets and product offerings to include the state's largest fiber optic network, digital video services, a data center, cloud computing, wireless communications, human resources services and a host of other information technology and communication solutions.
INS has a positive history of acquiring Iowa companies and achieving diversification. In 2013, Merit Resources and Internet Solver were welcomed to the INS Family of Companies and both have exceeded their revenue and profitability goals.
# # #
About the INS Family of Companies
The Iowa Network Services (INS) Family of Companies employs 400 Iowans and forms the only statewide end-to-end communications, information technology and business services resource that is Iowa-owned and supported by Iowans. INS is privately owned by a group of 122 Iowa Independent Telecommunications Companies that has served rural Iowans since 1989.
About Caleris
Headquartered in West Des Moines, Iowa, Caleris operates exclusively from Iowa customer support centers in the communities of Newton, Marshalltown, Manning and Jefferson. The company specializes in delivering outsourced inbound support services including technical support, customer care, and IT corporate help desk. Caleris serves clients in varying industries, ranging from consumer electronics manufacturers, telecom and datacom companies to insurance companies. In addition to help desk services, Caleris provides user-generated content moderation for social media websites. For more information, visit www.caleris.com or call 515-331-0560.

Sen. Chuck Grassley of Iowa today made the following comment on a new report from the Congressional Budget Office showing that the new health care will damage economic growth.  The report is available here.

"You can read dozens of analyses of the health care law, and some are clearly biased.  The Congressional Budget Office is the independent authority turned to by Congress.  According to CBO, the law will hurt economic growth, cause the loss of 2.5 million jobs, and add $1 trillion to the deficit.  No doubt, too many people lacked health insurance before Obamacare and needed help.  But Obamacare upends a big part of the economy while trying to achieve its goals.  Congress and the President should abandon Obamacare.  We ought to help the uninsured without disrupting jobs and adding debt."
3 Tips for Keeping More of Your Own Money

Nearly 150 million Americans will file federal income tax returns this year and, unfortunately, many will be shelling out much more of their hard-earned money than necessary, says veteran financial expert Jeff Gorton.

"With the ridiculous complexity of our tax code, I can understand how the average person might want to put off doing their homework, but that'll cost you," says Gorton, a veteran Certified Public Accountant and Certified Financial Planner®, and head of Gorton Financial Group (www.gortonfinancialgroup.com).

"When you think about all you do to earn your money, and the lengths we'll go to save a few bucks, it doesn't make sense to not do all we can to prepare for the inevitable - our compulsory contribution to Uncle Sam's bank account."

There is nothing unpatriotic about taking advantage of legal measures to reduce your tax bill, Gorton says. Most Americans, however, don't understand the basics of how to minimize the tax burden, he says.

"If you wait until the last minute to do your taxes, you're sure to miss out on savings," says Gorton, who offers some basic and more advanced tax-saving options.

· Credits: Tax credits are usually subtracted dollar for dollar from the actual tax liability and may be utilized when filing for 2013. They include the Child Tax Credit, which allows up to $1,000 for children younger than 17; the American Opportunity Credit, featuring up to $2,500 in tax savings per eligible student for tuition costs for four years of post-high-school education; and the Energy-Efficient Home Improvement Tax Credit, which grants qualifying taxpayers 10 percent of the cost of certain energy-efficient building materials ? up to a $500 lifetime credit. The Child and Dependent Care Credit, for those who have to pay someone to care for a child younger than 13, or another dependent, offers up to $3,000 for one qualifying individual, or up to $6,000 for two or more qualifying individuals.

· Deductions: Like tax credits, deductions have phase-out limits, so you may want to consult with a professional. Deductions are subtracted from your income before your taxes are calculated, which may reduce the amount of money on which you are taxed and, by extension, your eventual tax liability. Some examples include contributions made to qualifying charitable organizations. And, you may be able to write off out-of-pocket costs incurred while doing work for a charity. Others may include amounts set aside for retirement through a qualified retirement plan, such as an Individual Retirement Account; medical expenses exceeding 10 percent of your adjusted gross income are now deductible - expenses exceeding 7.5 percent are still deductible for those older than age 65; and, potentially, mortgage interest paid on a loan secured for your primary residence.

· Tax-favored investing: This involves both tax-exempt investments and tax-deferred investments. Tax-exempt investments, which include such vehicles as municipal bonds and certain money market funds, offer a way to grow your money that's exempt from federal taxes. Municipal bonds are free of federal income tax and may be free of state and local income taxes for investors who live in the area where the bond was issued. Tax-deferred investments, on which taxes are postponed until you withdraw your money, include qualified retirement plans, such as traditional IRAs and employer-sponsored plans, as well as insurance products such as annuities and, sometimes, life insurance.

About Jeff Gorton, CPA, CFP®

Jeff Gorton is a Certified Public Accountant and a Certified Financial Planner® specializing in individual tax and retirement planning. He is also an Investment Advisor Representative under Alphastar Capital Management, an SEC Registered Investment Advisor, and has a life and health insurance license. Gorton works with individuals and their families to create and protect their financial legacies. He specializes in working with retirees in the areas of tax planning, benefits, retirement planning, estate planning and safe money techniques. He received his BBA in Accounting from the University of Oklahoma. Gorton previously worked for 10 years as the Chief Financial Officer for a large retail organization, overseeing their accounting, benefits and 401(k) retirement plans.

Lt. Governor highlights need for increased government accountability, openness

CHICAGO - Feb. 3, 2014. When Illinoisans file their taxes online this year, they will receive a receipt that shows how their money is spent, thanks to the work of Lt. Governor Sheila Simon and the Illinois Department of Revenue.

"This is about transparency, openness and accountability," said Simon. "If you receive a receipt for a $5 purchase at a gas station you should be able to get one for your income taxes. The people of Illinois deserve to know where there money is going and how it's being spent."

Since introducing the idea in spring of 2013, Simon has worked with the Illinois Department of Revenue and Governor's Office of Management and Budget (GOMB) to develop an income tax receipt to shine a light on government spending and increase public awareness. The option to view the new receipt appears after an e-filer submits their IL-1040.

Taxpayers will enter the amount of state income taxes paid and a calculator estimates how the money is divvied up between education, public safety, and other general revenue expenditures. For example, an Illinoisan who paid $1,000 in state income taxes would see a helpful table and pie chart showing that $237.44 went to education, $145.02 to pensions and $41.07 to public safety during the past fiscal year.

January 31 was the first day the Department of Revenue accepted e-filed returns at http://tax.illinois.gov. Nearly 500,000 tax returns were e-filed on the Department's website last year. People who file on paper or by using other e-filing software or services can view the receipt online here.

"This won't make filing your taxes more fun, but it will be more informative," Simon added. "After almost a year of hard work and development from the Department of Revenue and GOMB, I am happy to see this useful tool become available. More transparency is always a step in the right direction."

Simon has been leading by example when it comes to increased transparency. Each spring, she and her senior staff release personal financial statements that go above and beyond what is required by law. The disclosures empower the public to learn if these officials are serving taxpayers' interests, or if they harbor any conflicts of interest.

###

State Loan Helps Firm Add 25 New Jobs as Part of $9.6 Million Expansion

CHICAGO - Governor Pat Quinn today joined John Hofmeister & Son, Inc. to announce that the long-time, family-owned Chicago meat products company will undergo a $9.6 million expansion and create 25 new jobs. The project will be supported by a $2 million loan from the Illinois Department of Commerce and Economic Opportunity (DCEO). Today's announcement is part of Governor Quinn's agenda to create jobs and drive Illinois' economy forward.

"Small businesses are the backbone of the Illinois economy, and programs like this help small businesses thrive," Governor Quinn said. "By increasing access to capital, we are making it easier for companies like Hof Haus to grow and create more jobs in Illinois."

Hof Haus is undergoing an expansion that involves a new slicing and packaging operation that will create 25 new union jobs. The move will allow the company to increase its overall sales to grocery companies such as CKF Foods, American Chef, Meijer, Albertson's and Charlie's Pride, and will help the firm expand its school lunch program sales. Greater emphasis is also being placed on Latino markets served locally by Amigo Foods and El Super, and on sales to Puerto Rico. Hof Haus currently averages about 80 employees, 40 of which are union members, with more employees during peak times. 89 percent of its workers are minorities.

The $2 million Advantage Illinois loan administered by DCEO is part of a $9 million financing package led by Village Bank & Trust of Arlington Heights. The money will allow the company to pay off old debt, acquire new equipment and hire 25 new workers.

"We are proud and thankful to work together with Governor Quinn as well as Village Bank & Trust to keep small family-owned businesses in Chicago alive," said Matt Hofmeister, the company's chief executive officer. "Not only will Hof Haus continue to bring jobs to the West Side, it will attract more consumers to our community where they will support the local economy."

"Advantage Illinois is a shot in the arm to our small businesses," DCEO Director Adam Pollet said. "Enhancing business access to capital is a top priority for Illinois. It gets entrepreneurs and small businesses starting up or expanding and creating quality jobs at a faster rate."

Founded in Chicago more than 60 years ago, Hof Haus is a family-owned manufacturer of a full line of ham, pork and smoked turkey products under the Old Warsaw brand name as well as private labels. They sell to retailers, delis, food service providers, school lunch programs and food assistance programs under government contracts. The manufacturer recently earned the USDA Hub Zone "Contractor of the Year Award" for its customer service, quality control and delivery record.

Under Governor Quinn, Illinois' economy has diversified beyond its historical strengths in manufacturing and agriculture, and growth in factory production has played a large role in the state's recovery from the recent recession. More than 577,000 workers in the state, about 10 percent of the total employment base, are engaged in manufacturing. The sector has added 25,000 jobs since January 2010.

Advantage Illinois is a program designed to accelerate investments and ease the credit crunch for small businesses, thanks to more than $78 million from the federal State Small Business Credit Initiative (SSBCI) of the Small Business Jobs Act of 2010. For more information on Advantage Illinois Loan Participation Program visit www.Illinois.Gov.dceo.

###
The move toward using aluminum in vehicles has become a hot topic in media outlets across the country:

THE CHICAGO TRIBUNE:
"Ford says redesigned F-150 pickup body cheaper, easier to repair"

THE NEW YORK TIMES:
"The F-150's Aluminum Diet"
THE NEW YORK TIMES:
"Wheelies: The Calling All Aluminum F-150 Mechanics Edition"
TRIBLIVE NEWS:
"U.S. Steel, Alcoa compete as Ford pickup shifts from steel to aluminum"
http://triblive.com/news/allegheny/5429575-74/aluminum-steel-ford#axzz2s1E26E00
Rob Woodall, Director of Manufacturing at Alcoa's Davenport Works, will be discussing this topic at a Think Tank session to be held 6 to 8 p.m. Thurs., Feb. 6 at Rivermont Collegiate in Bettendorf, IA. He will tell how this exciting new direction for the automotive industry could yield major benefits for the IA/IL Quad-Cities area. Think Tank is a new division of Results Marketing in Bettendorf, Iowa. The news release below tells more about this Thursday's session.
IA/IL QUAD-CITIES - According to Rob Woodall, Director of Manufacturing at Alcoa's Davenport Works, the automotive industry will soon be taking an exciting new direction that could yield major benefits for the Quad-Cities area. Woodall will be discussing this topic at a Think Tank session to be held Feb. 6. Think Tank is a new division of Results Marketing in Bettendorf, Iowa.

"The goal of the Think Tank is to provide a forum for the Quad-City area's most compelling thinkers and doers," said Todd Ashby, Managing Partner of Results Marketing. "We are proud to have Rob Woodall as our first presenter and look forward to learning about his highly important topic." Results Marketing is also the creator of the Idea Lab, a progressive discussion group, and is the hosting sponsor of Leadercast in the Quad-Cities area.
The Think Tank session will be held 6 to 8 p.m. on Thurs., Feb. 6 at Rivermont Collegiate, 1821 Sunset Dr., Bettendorf, Iowa. Cost of the session is $20 and includes complimentary hors d'oeuvres.
"The Rivermont campus used to be the estate of Bettendorf's namesake, inventor William Bettendorf," Ashby said. "He was the creative force behind the Bettendorf Metal Wheel Co. and a key figure in the history of transportation in the Midwest, so it is especially fitting that Woodall's revolutionary message will be delivered on the Bettendorf family's former property."

This Think Tank session will be hosted by Scott Naumann, who served as host/emcee at Leadercast 2013. The presenting sponsor for this event is Dahl Ford, and the stage setting is provided by Abbey Carpet Gallery.
The Benefits of Aluminum

"The use of aluminum by the automotive industry is going to nearly double in the next decade," said Woodall, "and we are now at the threshold of the implementation of that plan. Some car and truck makers will be switching to aluminum because it will decrease the weight of vehicles while improving their fuel efficiency, safety, durability and performance."

Signs of the switchover to aluminum are already emerging in the automotive industry. For example, Ford recently announced it is converting its most popular truck to an aluminum intensive vehicle. Also, Alcoa has just completed a $300 million project here in the Quad Cities to make aluminum sheet for the auto industry.

At Woodall's presentation, he will discuss the many benefits of aluminum, and tell why this development will have positive ramifications in the Quad-Cities. "The switchover to aluminum will not be immediate," he said, "nor will it include all vehicles by all makers. But a major step-up in the process is on the horizon, and Alcoa stands ready to meet the demand. That step-up will bring welcome business growth to the Quad-Cities area."
To find out more or to register, call Marcia Brandt of Results Marketing at 563-322-2065 or email  Marcia@resultsimc.com. You can also follow the Think Tank on Facebook at www.facebook.com/ThinkTankQC.
-- End --

The United States is facing a growing retirement crisis: the retirement income deficit - i.e., the difference between what people have saved for retirement and what they should have at this point - is at least $6.6 trillion. Today, 75 million working Americans do not have a retirement plan and half of all Americans have less than $10,000 in savings. Only one in five people has a defined-benefit pension plan, and half of workers have no plan at all.

To tackle this growing retirement crisis, Senate Health, Education, Labor, and Pensions (HELP) Committee Chairman Tom Harkin recently introduced the Universal, Secure, and Adaptable (USA) Retirement Funds Act. This major legislative initiative tackles the growing retirement crisis and aims to rebuild the private pension system. Harkin's legislation would create a new type of privately-run retirement plan that combines the advantages of traditional pensions?including lifetime income benefits and pooled, professional management?with the portability and ease for employers of a 401(k).

There is strong public support for reforming the retirement system. A recent study by the National Institute for Retirement Security found a majority of Americans agree there is a need for a strong, universal pension system, and 90 percent favor a plan that is available to all Americans, is portable, and provides a monthly check throughout retirement.

What Are Some of the Key Features of USA Retirement Funds?

  • Universal Coverage: USA Retirement Funds would be available to everyone, including the more than 61 million people without access to a workplace retirement plan and the 14.5 million people who are self-employed.
  • Automatic Enrollment:  Employees would be automatically enrolled at a rate of 6 percent per year, but could choose to raise, lower, or stop their contributions.
  • Secure Lifetime Income:  Benefits would be paid monthly for life, and participants would be shielded from market volatility and other risks.
  • Lower Costs: Pooled, professional management and risk sharing will reduce the cost of retirement by up to 50 percent.
  • Portability: People would be able to take their benefit with them as they change employers.
  • Simple and Easy for Businesses: Small businesses can easily participate and would not have to take on risk or undue administrative burden.

How Would USA Retirement Funds Address the Retirement Crisis?

USA Retirement Funds address the retirement crisis by ensuring that the 75 million working people without a retirement plan - including 61 million without access to a workplace plan and 14.5 million self-employed workers - would, for the first time, have the opportunity to earn a safe and secure pension benefit. USA Retirement Funds would drastically increase the retirement savings through automatic enrollment while reducing the cost of retirement by up to 50 percent. Together with Senator Harkin's Strengthening Social Security Act (S.567), USA Retirement Funds would put our country on a path toward restoring the "three-legged stool" of retirement security and ensure that every American has a pension, Social Security, and the opportunity to save.

Why Are USA Retirement Funds Good For Business?

USA Retirement Funds would be good for business because they would make it easy for employers - especially small business owners - to offer quality retirement benefits. Current retirement plans make employers responsible and liable for all of the management and administration of the plan. USA Retirement Funds would relieve employers of that burden because the funds would be run by an independent board of trustees. All employers would have to do is help their employees enroll and send along employee contributions. Employers could make voluntary contributions if they want.

Why Are USA Retirement Funds Good For The Economy?

USA Retirement Funds will help millions of people save for retirement. All of that new savings will be invested into the economy, creating growth and new jobs. Because the funds are long-term investors, they would be able to provide much needed "patient capital" for entrepreneurs and innovators.

More information on the bill can be found in the Bill Snapshot, Bill Summary, and FAQ.

Widespread Support for the USA Retirement Funds Act

The USA Retirement Funds Act has garnered support from a broad range of advocates and experts, including: the Service Employees International Union (SEIU); Center for American Progress; Economic Policy Institute; National Council of La Raza; Robert B. Reich, former Secretary of Labor; Denise Bowyer, Vice President of American Income Life and board member of the American Sustainable Business Council Action Fund; Pension Rights Center; National Hispanic Council on Aging; Latinos for a Secure Retirement; Latinos for a Secure Retirement; National Retiree Legislative Network; Alliance for Retirement Americans; United Auto Workers; National Institute on Retirement Security; National Conference on Public Employee Retirement Systems; National Council on Teacher Retirement; Wider Opportunities for Women; and Jobs with Justice.

For more information, please contact Kate Cyrul Frischmann ( Kate_Frischmann@harkin.) or Allison Preiss ( Allison_Preiss@help.senate.).

###
Business Intelligence Expert Shares Tips for Using
Actionable Data to Gain the Advantage

Before the internet, small companies didn't stand a chance against the Goliaths, says Corrine Sandler, a globally recognized leader in business intelligence and market research.

That's because no war can be won without intelligence and, before the digital era, collecting actionable data and information about one's competitors, market and customers cost a lot more than most small businesses - the Davids - could afford.

"But today, the Davids are taking down the Goliaths," says Sandler, founder and CEO of Fresh Intelligence Research Corp., a global business intelligence company, and author of the new book, "Wake Up or Die" (www.wakeupordie.us), a comprehensive guide to the use of intelligence in the contemporary business environment.

"Thanks to the internet, the boutiques and startups have access to all kinds of free tools for gathering intelligence. They're also much more agile than the big corporations; they can make a decision and act immediately. That's essential in a marketplace where conditions change quickly."

In "Wake Up or Die," Sandler applies lessons from Sun Tzu's "The Art of War" - the 2,000-year-old military treatise penned by one of the greatest commanders in history - to the modern business economy. Sun Tzu held that the goal in any war is to win without ever entering into physical battle.

"By gathering actionable data and acting on it immediately, by using it to predict next moves and spot opportunities, small businesses can and are taking down the big ones without a drop of blood being shed," Sandler says.

She offers smaller business owners these tips for acquiring and using intelligence:

• If you lack resources, make use of free or inexpensive intelligence-gathering tools. Visit competitors' websites and collect data about them. Many businesses put a great deal of revealing information on their sites, which can benefit you. Also, make note of any changes on their sites. Google Alerts can tell you when they're releasing new products or expanding. Use Google analytics tools such as Google Hot Trends to tell you what's in the collective consciousness - potential consumer demand - at any given time. Google's key word tool will give you ideas for powerful key words in search terms, and use the traffic tool to measure global volume on those key words.

• Make intelligence-gathering part of your company's culture. From the manager who overhears a conversation in the grocery checkout line to the clerk obsessed with Twitter, every employee in your business is a potential intelligence resource. Encourage employees to pay attention as they interact with others outside the company. They may discover a nagging issue that no other company is addressing, allowing you to create uncontested market space. Or, you may learn critical information about a competitor that allows you to seize an advantage. Make intelligence gathering a company lifestyle.

• Appoint a Chief Intelligence Officer (CIO) to coordinate and analyze information from a variety of sources. In smaller companies, leaders tend to rely on pipelines of internal information provided by employees who don't understand how to use intelligence to make empowering decisions. That can render important data inactionable (unusable or simply not used). A CIO can oversee and coordinate the collection and analysis of intelligence, and brief you - the business leader - daily so that all data is actionable.

"What enables you to make smart, timely decisions is access to precise intelligence," Sandler says. "Your advantage, as a smaller business, is that you don't have the corporate processes and protocols that inhibit fast action.

"As Sun Tzu wrote, 'It is said that if you know your enemies and know yourself, you can win 100 battles without a single loss.' "

About Corrine Sandler

Corrine Sandler is the founder and CEO of Fresh Intelligence Research Corp, a global market research agency; international professional speaker and author of  "Wake Up or Die," (www.wakeupordie.us) a new book that applies lessons from Sun Tzu's ancient classic, "The Art of War," to contemporary businesses. Corrine's company was ranked No. 2 on Profit Magazine's list of top 50 fastest-growing companies, and Corrine has been on Profit's top 100 Female Entrepreneurs list two years in a row. With more than 20 years' experience, she has established a reputation for unparalleled consumer understanding and insight development working with Fortune 500 companies.

By Jason Alderman

On Valentine's Day, people's emotions run all over the map - some are head-over-heels and want to shower their loved one with gifts, while others are despondent because currently they have no one special in their life.

Whatever your love status, one thing everyone needs to guard against at this time of year is scams.

Valentine's Day brings out the best - and worst - in human behavior. Our impulse is to be generous and search for the ideal gift. Internet thieves know this and coolly set traps for unsuspecting shoppers. And, not surprisingly, dating websites experience greater activity, along with a corresponding increase in relationship scammers.

Here are some of the more common Valentine's Day scams to avoid:

Electronic greeting cards are popular year-round, especially near holidays. Scammers count on you not paying attention when you receive an email with an innocuous subject line like, "Someone you know just sent you an e-card."

Unless you're certain someone sent you an e-card, never click on links or follow instructions to download software to open the message. Chances are you'll load a virus or malware onto your computer, dooming you to receive endless spam or even endangering your personal and financial information.

Valentine's Day is the busiest day of the year for florists. Since many people now order flowers online, these purchases are a common target for fraud. A few tips when choosing a florist:

  • Make sure the physical location, contact information and fees for the florist who's actually fulfilling your order are fully disclosed.
  • Pay by credit card so if there's a problem you can dispute it with your card issuer.
  • If you receive an email saying there's a problem with your order, call the florist to make sure it's legitimate; don't click on any links - they could be malware.

Beware of emails and social media ads touting great deals on other Valentine's themed gifts like chocolates, jewelry or lingerie. Unless you've previously done business with a company that legitimately has your email address, be skeptical. Watch out for minor typos in the web address - www.macys.comm instead of www.macys.com, for example.

It's no coincidence that dating websites are busier during the winter holidays and leading up to Valentine's Day. Lonely people's defenses are lowered, making them vulnerable to online romance scams. Before they know it, victims are conned into sharing personal or financial information, or lending money - money they'll never see again.

I'm not saying don't pursue love online at legitimate dating sites. Just watch out for these warning signs:

  • They want to move your conversations off the dating site immediately and use personal email or instant messaging - the better to avoid policing by the site's Webmaster.
  • Their online profile sounds too good to be true. That's because they've probably shaped it to reflect your stated preferences. Or, conversely, their profile may be suspiciously sketchy on details or their photos don't seem genuine.
  • They profess love very quickly, even before you've spoken or met.
  • They claim to be a U.S. citizen working overseas - often in the military.
  • They make plans to visit, but are suddenly prevented by a traumatic family or business event - one which your money can overcome.

Bottom line: Don't let your emotions get the better of your common sense when it comes to matters of the heart. For more tips on spotting and reporting online scams, visit the Federal Trade Commission's website (www.ftc.gov).

Pages