Search the for the word “fluoride” or “fluoridation” at every broadcast-news-station Web site and the two (for now) daily-newspaper Web sites in the Quad Cities and you will not find one mention of a recent landmark trial over the controversial practice of medicating local water supplies with fluoride under the auspices of topically treating one's teeth through ingestion. It's another example of big pharma's power and influence over the media to not question the status quo.