Ted Priester, the new president of Open Cities Cinema - formerly the Open Cities Film Society - knows he has a fight on his hands.
He admits that Open Cities, as it nears its 30th anniversary, is widely considered "rather a grandfatherly organization."
He's aware of the difficulty in marketing a weekly film series - one featuring titles readily available to home viewers - to a modern audience, saying, "Anymore, in our society, people work themselves into a frazzle. They want to go home at night and maybe watch a little TV and then lights out."
And he understands that when the organization opens its new season on September 22 - beginning with the Oscar-winning Danish film Babette's Feast - cinephiles may balk at the group's decision to screen DVDs as opposed to 16- or 35-millimeter prints, ceding that "there's a certain richness of sound that can't be replicated" with DVD.
Priester knows all of this.